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p-Index From 2021 - 2026
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All Journal Al-Kharaj: Journal of Islamic Economic and Business Accounting Profession Journal (APAJI)
Sean Michael Owen Wijaya
Unknown Affiliation
Economics, Econometrics & Finance

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THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN Putra, Sinar Dharmayana; Michael Ricky Sondak; Erwin Parega; Sean Michael Owen Wijaya; Valencia Fenessa Turisno
Accounting Profession Journal (APAJI) Vol. 7 No. 2 (2025): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v7i2.354

Abstract

Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the adoption of digital marketing increases visibility, operational efficiency, and customer engagement. In addition, this study also highlights the challenges faced by micro-enterprises in implementing digital marketing strategies. The results of this study are expected to provide insights for stakeholders and business actors in optimizing the use of digital marketing.
The Influence of Risk Perception and Trust on Investment Decisions Rieneke Ryke Kalalo; Ristati; Chairil Akhyar; Nurlela; Sean Michael Owen Wijaya
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9960

Abstract

This study aims to analyze the influence of risk perception and trust on investment decisions in Indonesia. This study used a quantitative approach, collecting data through questionnaires from respondents with investment experience. The sampling technique used purposive sampling, while data analysis was conducted using multiple linear regression. The results indicate that risk perception and trust influence investment decisions. Risk perception makes investors more cautious in making investment choices, while trust in investment institutions or platforms can increase investor confidence in investing. Thus, risk perception and trust are important factors in influencing people's investment decisions.
Co-Authors Chairil Akhyar Erwin Parega Michael Ricky Sondak Nurlela Putra, Sinar Dharmayana Rieneke Ryke Kalalo Ristati Ristati Valencia Fenessa Turisno