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All Journal International Journal of Environmental, Sustainability, and Social Science
PUTRI, Poppy Kusuma Buana Rahajeng
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Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Product Design, Price Perception, Location, and Advertising on the Purchasing Decision of Green Teksin Houses at PT. Asset Management Company (PPA) Tegal Regency PUTRI, Poppy Kusuma Buana Rahajeng; TABRANI, Tabrani; HERWINARNI , Yuniarti
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1502

Abstract

The purpose of this study is to determine whether there is an influence of product design (X1) on purchasing decisions (Y), the influence of price perception (X2) on purchasing decisions (Y), the influence of location (X3) on purchasing decisions (Y), the influence of advertising (X4) on purchasing decisions (Y) and to determine how much product design (X1), price perception (X2), location (X3) and advertising (X4) together on purchasing decisions (Y). The method used in this study is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples is 100 respondents who are consumers who have purchased a house in the Green Teksin housing complex in Tegal Regency. The results show that the product design variable (X1) has a positive and significant effect on purchasing decisions. The price perception variable (X2) has a positive and significant effect on purchasing decisions. The location variable (X3) has a positive and significant effect on purchasing decisions. At the same time, the advertising variable (X4) has a positive and significant effect on purchasing decisions. Simultaneously, it shows that the four independent variables have a significant effect on purchasing decisions for Green Teksin houses at PT. Asset Management Company (PPA) in Tegal Regency.
Co-Authors HERWINARNI , Yuniarti Tabrani, Tabrani