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All Journal Balanca : Jurnal Ekonomi dan Bisnis Islam Journal of Public Representative and Society Provision
Suhab , Resky Faradibah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Pemasaran Pada Café Purnama Di Kecamatan Polewali, Kabupaten Polewali Mandar Rosmini, Rosmini; Safitri, Nursan; Suhab , Resky Faradibah
Balanca : Jurnal Ekonomi dan Bisnis Islam Vol 7 No 2 (2025): Balanca: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/balanca.v7i2.14839

Abstract

This study aims to analyze the marketing strategies of Café Purnama in Polewali District, Polewali Mandar Regency. The method used is descriptive qualitative with data collected through interviews, observations, and documentation. The results of the study indicate that Café Purnama's strengths lie in its superior quality of local coffee, strategic location, comfortable and aesthetic atmosphere, friendly service, and complete supporting facilities. However, weaknesses were found in the aspects of promotional strategies that have not been optimized, limited workforce during peak hours, an unstructured ordering system, and a lack of menu innovation. The business opportunities include the increasing demand for hangout spaces among youth and digital workers, as well as the potential for collaboration with local communities. The threats faced involve competition with other cafés that implement more aggressive promotions and have larger seating capacities. This study concludes that Café Purnama has significant potential to grow if it is able to develop more structured and innovative promotional strategies.
Transformation of Village Government Management Post-Efficiency Towards a Sustainable Governance Model Safitri, Nursan; Suhab , Resky Faradibah; Sari , Sucianti Sukiana
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.750

Abstract

This study aims to analyze the impact of budget efficiency policies on village governance and formulate a sustainable management model amidst fiscal constraints. A qualitative approach with a single case study design was used in Rumpa Village, Mapilli District, Polewali Mandar Regency. Data were collected through in-depth interviews with ten key informants, participant observation, and focus group discussions, then analyzed using thematic analysis and source triangulation techniques. The results show that budget efficiency policies require organizational transformation through the reduction of non-structural staff, cross-functional task allocation, and reprioritization of village programs to basic services and mandatory infrastructure. However, this policy also triggers adaptive and innovative management practices such as micro-data-based planning for neighborhood units (RT/RW), digitization of basic administration for service efficiency, the establishment of village alms as a local financing innovation, and the optimization of mutual cooperation (gotong royong) that can reduce development costs by up to 50%. Based on the findings, this study formulates a Sustainable Village Governance Model (EAP Model) that includes five main components: data-driven efficiency, institutional adaptation, multi-stakeholder participation, local financing innovation, and open accountability. This model integrates New Public Management theory and Putnam's social capital to support adaptive, innovative, participatory, and sustainable village governance. This study concludes that fiscal constraints are not an obstacle to village development if mitigated through innovative organizational transformation and optimal community participation, thus supporting the vision of an inclusive and independent Golden Indonesia 2045.
Co-Authors Rosmini Rosmini Safitri, Nursan Sari, Sucianti Sukiana