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All Journal Justika : Jurnal Sistem Informasi Akuntansi
Hidayatulloh, Khairil
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Computer Science & IT Economics, Econometrics & Finance Other

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Analisis Kepuasan Pelanggan Kopi Kapal Api Menggunakan Metode Net Promoter Score Komharudin, Komharudin; Umami, Nida Auliana; Hidayatulloh, Khairil
JUSTIKA : Jurnal Sistem Informasi Akuntansi Vol 5 No 1 (2025): Juni 2025
Publisher : Program Studi Sistem Informasi Akuntansi Kampus Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/hbg2rd42

Abstract

This study aims to measure the level of customer satisfaction and customer loyalty of Kapal Api Coffee products launched by Digital Business Students as a Final Exam in the Costumer Behavior course which is a Study Program from Sukabumi Polytechnic which is about understanding how, why, and when consumers make decisions to buy a product or service. This research was conducted on customers of Kapal Api Coffee which aims to calculate the level of satisfaction where the results can be used as a basis for future development. Data collection for this research is through questionnaires distributed to customers. To determine the probability of consumer satisfaction, a customer satisfaction analysis is carried out using the Net Promoter Score (NPS) method.
Co-Authors Komharudin, Komharudin Nida Auliana Umami