Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Economic Reviews Journal
Adhwa Syafaa Kamila
Unknown Affiliation
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Digital Marketing, Electronic Word of Mouth (E-Wom), dan Perceived Quality Terhadap Keputusan Pembelian Konsumen pada Produk Keripik “UMKM Intan Rahmadhani Snack” Adhwa Syafaa Kamila; Titik Desi Harsoyo
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.807

Abstract

This study aims to analyze the effect of digital marketing, electronic word of mouth (E-WOM), and perceived quality on consumer purchasing decisions on Intan Rahmadhani Snack UMKM chips products in Yogyakarta. The sampling technique used purposive sampling with a sample size of 100 respondents who had purchased UMKM Intan Rahmadhani Snack chips products. The data analysis method used Multiple Linear Regression analysis. The results of this study prove that Digital Marketing, Electronic Word of Mouth (E-WOM), and Perceived Quality has a positive and significant effect on Consumer Purchasing Decisions on Intan Rahmadhani Snack UMKM Chips Products.
Co-Authors Titik Desi Harsoyo