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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Da'watuna: Journal of Communication and Islamic Broadcasting
Edison Bonar Tua Hutapea
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Komunikasi PT. Samsung dalam Mempertahankan Reputasi Perusahaan Melalui Program Solve for Tomorrow Ennita LPS; Edison Bonar Tua Hutapea
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6521

Abstract

                This study aims to analyze the communication strategies used by PT. Samsung in maintaining the company's reputation through the Solve for Tomorrow, a CSR program. Using a descriptive qualitative method, this research analyzes data obtained from various sources, including the company's website, press releases, and interviews. The results showed that PT. Samsung has implemented effective communication strategies, such as public relations and using appropriate communication channels such as media relations, and utilization of social media. The communication strategies used have succeeded in building a positive image of the company in the eyes of the public, especially the younger generation. This research concludes that an effectively communicated CSR program can be a solution to improve the company's reputation.
Retorika Kepentingan Nasional dalam Pidato Diplomatik Indonesia di Forum PBB: Analisis Wacana Kritis Galuh Ratnatika; Didik Setiawan; Edison Bonar Tua Hutapea
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2214

Abstract

This study examines the rhetorical strategies of national interest representation employed by Indonesia in its diplomatic speeches at the United Nations General Assembly (UNGA) from 2019 to 2024. Diplomatic speeches at global forums are not merely policy-position statements. They constitute discursive practices that construct identity, legitimacy, and power hierarchies among international actors. This study applies Norman Fairclough's Critical Discourse Analysis (CDA) framework covering three analytical dimensions: text, discursive practice, and social practice. Five official speeches delivered by President Joko Widodo (2019-2023) and President Prabowo Subianto (2024) at the UNGA were analyzed. The findings reveal three dominant and recurring rhetorical strategies. First, positioning Indonesia as a responsible middle power through metaphors of peace and multilateralism. Second, constructing a collective Global South identity to legitimize domestic economic interests. Third, employing international morality rhetoric to frame pragmatic foreign policy interests. This study argues that Indonesia's diplomatic speeches at the UN function not only as inter-state communication but also as arenas for image construction and national interest negotiation through language.
Representasi Kuasa dalam Bingkai Visual Berita Bencana Alam di Televisi Indonesia: Kajian Semiotika Roland Barthes Intan Novanaya; Rona Marina Nisaasari; Edison Bonar Tua Hutapea
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2215

Abstract

This study examines the representation of power embedded in the visual framing of natural disaster news on Indonesian television. Natural disasters, as events frequently exploited visually, serve as arenas in which power is produced and represented through seemingly neutral visual signs. Drawing on Roland Barthes' semiotic framework encompassing denotation, connotation, and myth, this study analyzes 24 news clips from two national television stations, Metro TV and Trans 7, covering the 2023 Jakarta floods and the 2022 Cianjur earthquake. The findings reveal that television news coverage consistently positions authority figures such as government officials, disaster management agency heads, and military personnel in visually dominant positions. This visual pattern constructs a myth that the state is the principal actor capable of and authorized to manage disaster situations. The study argues that the visual framing of disaster news does not merely document events but actively constructs power hierarchies while marginalizing victims as passive subjects.
Strategi Retorika Krisis Pejabat Publik dalam Mengelola Opini asyarakat: Analisis Framing di Tiga Media Online Indonesia: Studi Kasus Pernyataan Menteri Komunikasi dan Informatika dalam Kasus Korupsi BTS 4G Tahun 2023 Natashya Millania Alcoryansyah; Sri Dewi Andayani; Edison Bonar Tua Hutapea
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2223

Abstract

This study analyzes the crisis rhetoric strategies employed by Indonesia's Minister of Communication and Information Technology (Menkominfo), Johnny G. Plate, in responding to the communication crisis surrounding the alleged corruption in the procurement of Base Transceiver Station (BTS) 4G Bakti Kominfo in 2023. Using Robert N. Entman's framing analysis framework, this research examines how three major Indonesian online media outlets, namely Kompas.com, Tempo.co, and CNN Indonesia, framed the official's public statements. A qualitative framing analysis was applied to news articles published from March to May 2023. The findings reveal significant differences in framing across the three media outlets. Kompas.com tended toward balanced framing, Tempo.co adopted a critical and investigative approach, while CNN Indonesia emphasized dramatic elements and social impact. The dominant rhetorical strategies identified include apologia, issue deflection, and victim narrative construction. This study contributes to understanding the relationship between crisis rhetoric, media framing, and public opinion formation in Indonesia.
Co-Authors Didik Setiawan Ennita LPS Galuh Ratnatika Intan Novanaya Natashya Millania Alcoryansyah Rona Marina Nisaasari Sri Dewi Andayani