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p-Index From 2020 - 2025
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All Journal Economic Reviews Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Natasya Sarah Mountina
Unknown Affiliation
Religion Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Kebiasaan Gen Z dalam Membentuk Kebiasaan Konsumsi Coklat Dubai Ditinjau pada Peran Media Sosial Natasya Sarah Mountina; Prima Mulyasari Agustini
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8181

Abstract

The development of social media has changed the way Generation Z shapes their preferences and consumption decisions. This research aims to understand how social media exposure, particularly through content from influencers and peer communities, influences perceptions and purchasing decisions towards Dubai chocolate products. Using a descriptive qualitative approach and phenomenological methods, data was collected from interviews with ten informants and one triangulator. The results were analyzed using Social Judgment Theory and Social Construction of Reality. The findings show that exposure to digital content is able to shift an individual's initial attitude from indifference to acceptance, as well as forming a collective meaning towards the product as a symbol of lifestyle, social status and digital identity. Dubai chocolate consumption is not only functional, but also symbolic, reflecting a shift in consumption paradigm among Gen Z. This research recommends the importance of marketing strategies based on social narratives and critical awareness in facing digital trends.
Kebiasaan Gen Z dalam Membentuk Kebiasaan Konsumsi Coklat Dubai Ditinjau pada Peran Media Sosial Natasya Sarah Mountina; Prima Mulyasari Agustini
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.780

Abstract

The development of social media has changed the way Generation Z shapes their preferences and consumption decisions. This research aims to understand how social media exposure, particularly through content from influencers and peer communities, influences perceptions and purchasing decisions towards Dubai chocolate products. Using a descriptive qualitative approach and phenomenological methods, data was collected from interviews with ten informants and one triangulator. The results were analyzed using Social Judgment Theory and Social Construction of Reality. The findings show that exposure to digital content is able to shift an individual's initial attitude from indifference to acceptance, as well as forming a collective meaning towards the product as a symbol of lifestyle, social status and digital identity. Dubai chocolate consumption is not only functional, but also symbolic, reflecting a shift in consumption paradigm among Gen Z. This research recommends the importance of marketing strategies based on social narratives and critical awareness in facing digital trends.
Co-Authors Prima Mulyasari Agustini