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All Journal International Journal of Economics Development Research (IJEDR)
Setyaning, Alldila
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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From Convenience to Compulsion: Exploring the Economic Dynamics of E-Wallet-Induced Impulse Buying Among Gen Z in Indonesia Yasmin, Khoirunnida; Setyaning, Alldila
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8229

Abstract

This study investigates the economic dynamics behind impulse buying behavior induced by e-wallet usage among Generation Z in Indonesia. Applying the Stimulus-Organism-Response (S-O-R) framework, the research explores how perceived interactivity, perceived risk, visual appeal, and subjective norms influence user satisfaction and perceived enjoyment—two key psychological mediators that drive impulsive purchase decisions. The economic implications of these psychological factors are considered in the context of increased digital financial accessibility and consumer spending behavior. A total of 325 valid responses were obtained through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) via SmartPLS v.3.0. The findings reveal that perceived interactivity, visual appeal, and subjective norms significantly enhance user satisfaction and perceived enjoyment. However, perceived risk shows no significant impact on these mediators. Notably, while user satisfaction does not lead to impulse buying, perceived enjoyment exerts a strong positive influence on such behavior. These insights highlight the critical role of digital economic convenience in shaping consumer spending habits, offering valuable implications for financial technology firms and marketers aiming to foster engagement and drive purchasing behaviors among Gen Z consumers.
Brand-Driven Economic Behavior: Analyzing the Impact of Brand Consciousness and Perceived Value on Luxury Beauty Purchases at Sephora Hasanah, Uswatun; Setyaning, Alldila
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8373

Abstract

This study investigates the influence of terminal values, instrumental values, and brand consciousness on the behavioral intentions of Generation Z consumers in Indonesia toward purchasing luxury beauty products at Sephora. The research is grounded in Self-Completion Theory and adapts a conceptual framework from Kautish et al. (2020). Using a quantitative approach with data collected from 296 respondents, this study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypotheses. The findings indicate that both terminal and instrumental values significantly affect brand consciousness. Moreover, brand consciousness strongly influences behavioral intention and also mediates the relationship between values and purchase intentions. The results emphasize that Gen Z’s consumption behavior in the luxury beauty sector is not only driven by product functionality and prestige, but also by deeper psychological needs such as self-expression and value alignment. These insights offer strategic implications for marketers aiming to create emotionally resonant and value-driven brand experiences in emerging markets like Indonesia
Co-Authors Uswatun Hasanah Yasmin, Khoirunnida