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All Journal International Journal of Economics Development Research (IJEDR)
Pratiwi, Ketut Dian Pradnya
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Economics, Econometrics & Finance Social Sciences

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Improving Entrepreneurial Competitiveness Through MSMEs Development Strategies in the Era of Globalization Pratiwi, Ketut Dian Pradnya; Adnyana, I Putu Agus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8550

Abstract

This study aims to analyze the business development strategy used to enhance the competitiveness of UD. Dian Pertiwi in the era of globalization. A descriptive qualitative approach was employed, utilizing observation, interviews, and documentation as data collection techniques. The findings indicate that UD. Dian Pertiwi implements strategies in three key areas: business capital, service quality, and marketing. Capital management is conducted prudently to ensure operational continuity. Service improvement focuses on delivering friendly and professional interactions to enhance customer satisfaction. Marketing efforts leverage social media platforms to broaden market reach. The study concludes that the implemented business development strategies have effectively contributed to increasing the competitiveness of UD. Dian Pertiwi in facing global market challenges.
Co-Authors I Putu Agus Adnyana