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All Journal Madani: Multidisciplinary Scientific Journal Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Rahman, Muhammad Fathir
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Analisis Efektivitas Program Reskilling Dan Upskilling Dalam Mengatasi Kesenjangan Keterampilan di Indonesia Rahmayani, Naila Dzakiya; Hanifah, Andhini Ummu; Hamiansyah, Arya Najwan; Rahman, Muhammad Fathir; Salsabila, Nigaluh
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 3 No. 2 (2025): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v3i2.2031

Abstract

Indonesia menghadapi tantangan kesenjangan keterampilan di mana peningkatan kuantitas tenaga kerja tidak diikuti dengan peningkatan kualitas, yang menyebabkan tingginya pengangguran dan dominasi sektor informal. Penelitian ini bertujuan menganalisis efektivitas program reskilling dan upskilling pemerintah Indonesia, khususnya Program Kartu Prakerja, dalam mengatasi kesenjangan keterampilan dan kontribusinya terhadap pencapaian SDG 8. Metode penelitian menggunakan pendekatan mixed method dengan deskriptif kualitatif melalui studi literatur dan kuantitatif deskriptif menggunakan data sekunder. Hasil penelitian menunjukkan bahwa program ini berhasil meningkatkan keterampilan tenaga kerja dengan tingkat kepuasan peserta mencapai 96,8% dan pengakuan peningkatan keterampilan sebesar 88,92%, serta menurunkan Tingkat Pengangguran Terbuka menjadi 4,76% pada Februari 2025. Namun, program ini masih menghadapi kendala seperti keterbatasan instruktur, resistensi peserta, dan kurangnya standarisasi sertifikasi. Meskipun demikian, program Kartu Prakerja berkontribusi signifikan dalam mendukung target SDG 8 terkait pekerjaan layak dan pertumbuhan ekonomi. Temuan ini memberikan gambaran mengenai efektivitas serta tantangan implementasi program reskilling dan upskilling di Indonesia.
Persepsi Publik terhadap Citra Platform Hiburan Digital Vindes Ramadhana, Alif; Nurhidayat, Sidiq; Rahman, Muhammad Fathir; El Adawiyah, Sadiyah
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18296591

Abstract

The development of digital communication technology has transformed the media consumption landscape in Indonesia, shifting the dominance of conventional media to internet-based platforms such as YouTube, Instagram, and TikTok. This study aims to analyze public perception of the digital entertainment platform Vindes, founded by Vincent Rompies and Deddy Mahendra Desta. Using a positivism paradigm with a descriptive quantitative method, this study measures two main dimensions of image: functional image (content quality, originality, consistency) and symbolic image (host personality, credibility, cultural values). Data were collected through an online survey of respondents meeting specific content exposure criteria. The research findings indicate that Vindes has successfully built a strong functional image through production quality equivalent to television standards and innovative (out-of-the-box) program concepts. Symbolically, the personas of Vincent and Desta create deep parasocial relationships with the audience, significantly strengthening brand loyalty. There is high alignment between the intended image by platform managers and the perceived image by the public. This study concludes that authenticity and interactivity are key to maintaining reputation in the new media era
Co-Authors El Adawiyah, Sadiyah Hamiansyah, Arya Najwan Hanifah, Andhini Ummu Nurhidayat, Sidiq Rahmayani, Naila Dzakiya Ramadhana, Alif Salsabila, Nigaluh