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All Journal JISA (Jurnal Informatika dan Sains) SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Putra, Fajar Ariya
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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PENERAPAN TEKNOLOGI DIGITAL DAN EDUKASI KREATIF UNTUK DAYA SAING PRODUK UMKM DESA IWUL, PARUNG, BOGOR Kaspia, Qinara Azra Puja; Putra, Fajar Ariya; Setiawan, Rifai Ady; Fida, Syafatul; Henifa, Henifa; Piliang, Tchinda Eliza; Ramadhan, Muhammad; Prijanisa, Almira Ayumi; Pranoto, Gatot Tri; Syihab, Faizah
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 3, No 2 (2025): SWADIMAS EDISI JULI 2025
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol3no2.902

Abstract

This community service program aims to enhance the competitiveness of local MSME products in Iwul Village, Parung, Bogor, by applying digital technology and creative education. The main challenges faced by local entrepreneurs include the lack of effective digital marketing strategies and limited skills in creating visually appealing content. The implementing project conducted a series of training sessions and mentoring activities, including the use of social media, digital catalog creation, and visual content design using Canva. Additionally, creative educational activities were provided to elementary school students, and a hydroponic installation was developed to support the village's environmental aesthetics. The results showed an increase in digital marketing awareness among MSMEs and an improvement in technological skills. The creative education initiatives received positive feedback from both students and teachers. Overall, the program successfully contributed to the economic and social empowerment of Iwul Village.Kegiatan pengabdian ini bertujuan untuk meningkatkan daya saing produk UMKM Desa Iwul, Parung, Bogor melalui penerapan teknologi digital dan edukasi kreatif. Permasalahan utama yang dihadapi pelaku UMKM di desa tersebut adalah kurang optimalnya strategi pemasaran digital dan keterbatasan dalam pembuatan konten visual yang menarik. Tim pelaksana melakukan serangkaian pelatihan dan pendampingan, mulai dari penggunaan media sosial, pembuatan katalog digital, hingga pelatihan desain konten visual menggunakan Canva. Selain itu, dilakukan kegiatan edukatif berbasis kreativitas kepada siswa SD dan pembuatan instalasi hidroponik untuk mendukung estetika lingkungan desa. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku UMKM terhadap pemasaran digital dan meningkatnya keterampilan masyarakat dalam menggunakan teknologi informasi. Program edukasi kreativitas juga mendapat respons positif dari siswa dan guru. Secara keseluruhan, kegiatan ini berhasil memberikan kontribusi nyata terhadap pemberdayaan ekonomi dan sosial masyarakat Desa Iwul.
UI/UX Design Using Design Thinking Method Based on Website Unload Repair Bonari, Anggiet Harjo Baskoro; Putra, Fajar Ariya
JISA(Jurnal Informatika dan Sains) Vol 8, No 1 (2025): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v8i1.2305

Abstract

Unload Repair is a PC repair service that can solve problems with computers or laptops. However, the current problem is that marketing through social media tends to be a little bit about information about service services, making it difficult for customers to receive the information. This study aims to create a User Interface (UI) and User Experience (UX) design that can make it easier for customers to see what services are provided by Unload Repair and help customers in ordering repair services using the Design Thinking method. Design Thinking is a method that involves users in every stage of design, starting from a deep understanding of their needs, to producing a prototype that can be tested to measure the effectiveness of the design. Design thinking includes the Empathize, Define, Ideate, Prototype and Testing stages. The Design Thinking method used is to create solutions based on problems in order to create designs that are easy to use and understand for users. The design was tested using Usability testing on 50 respondents, thus it was concluded that the UI/UX design on the Unload Repair website in the city of Jakarta can be used easily by users and has a positive experience based on the results of the respondents obtained and gets good satisfaction from Unload Repair website users.
Co-Authors Bonari, Anggiet Harjo Baskoro Fida, Syafatul Gatot Tri Pranoto Henifa, Henifa Kaspia, Qinara Azra Puja Muhammad Ramadhan Piliang, Tchinda Eliza Prijanisa, Almira Ayumi Setiawan, Rifai Ady Syihab, Faizah