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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Journal Boas : Business, Economics, Accounting And Management
Nelly A. Sinaga
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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PENGARUH PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO JAFAR PLAZA BANGUNAN AEK TOLANG KABUPATEN TAPANULI TENGAH Bariq Direza Manik; Yacub Hutabarat; Nelly A. Sinaga
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.6182

Abstract

This study aims to determine the effect of promotion and trust on purchasing decisions at the Jafar Plaza Store, Aek Tolang Building, Central Tapanuli Regency. The type of research used in this study is a quantitative descriptive research type, because this research method aims to obtain information by creating a picture or description of what exists or is happening. This research was conducted from April to August 2024. For this study, the population was 200 people taken from all consumers who made purchases on average every week. Then, the author took 25% of the population to be used as a sample, namely 50 people. The type of data used in this thesis research is the type of subject data and the data source is primary. From the results of the instrument test, valid and reliable results were obtained because all questions contained in variables X1, X2 and Y have a Corrected Item-Total Correlation value, greater than 0.300 and a Cronbach's Alpha value, each variable above 0.60 which means all questions are valid. and reliability. From the results of the data testing, an influence of 70.4% was obtained, this means that what happened to the variation of the dependent variable was 70.4% determined by the independent variable. From the hypothesis test, the results of the calculated t value <t table and the calculated F value> F table, so the hypothesis proposed in this study can be accepted. .
THE EFFECT OF SUPERVISION AND DIVISION OF WORK ON EMPLOYEE WORK ETHICS AT PIA HOTEL PANDAN, CENTRAL TAPANULI REGENCY Sari, Mutiara; Nelly A. Sinaga; Rahmadiah Hanum
Journal Boas : Business, Economics, Accounting And Management Vol. 4 No. 01 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v4i01.522

Abstract

The purpose of this study is to determine whether supervision and division of labor affect employee morale at Pia Hotel Pandan, Central Tapanuli Regency. This study is a descriptive quantitative approach using a saturated sample of 61 people. Data were analyzed using multiple linear regression analysis. The findings of the study indicate that supervision and division of labor can affect employee morale by 55.5%, while the remaining 44.5% can be influenced by other factors not discussed in this study. Supervision and division of labor together have a positive and significant effect on work enthusiasm, where F count (38.365) is greater than F table (3.16). Supervision has a significant effect on work enthusiasm, where the t-count value of 3.072 is greater than the t-table value of 2.001 (3.072 > 2.001) or significant (Sig-t) of 0.003 < α (0.05). Division of labor has the most dominant effect on work enthusiasm, where the t-count value of 5.045 is greater than the t-table value of 2.001 (5.045 > 2.001) or significant (Sig-t) of 0.008 < α (0.05). The multiple linear regression model obtained by the regression equation is Y = Y = 4.408 + 0.321X1 + 0.555X2 indicating a positive direction.
Co-Authors Bariq Direza Manik Mutiara Sari Rahmadiah Hanum Yacub Hutabarat