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Pelatihan Pembuatan Lilin Aromaterapi untuk Meningkatkan Kreativitas dan Kemandirian Ekonomi Ibu-ibu PKK Desa Donohudan Kabupaten Boyolali Ariyani Dwi Astuti; Vira Nur Lita; Chindy Martha Indhati; Sely Maisyah; Diva Maheswari; Annisa Indah Mutiasari
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): AgustusĀ : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.5683

Abstract

The purpose of this activity is to increase the creativity and economic independence of PKK mothers in Dusun II, Donohudan Village through aromatherapy candle making training. One of the problems faced is limited access to information, training, and entrepreneurial knowledge that limits the development of the economic potential of women in rural areas. The approach taken is through training that prioritizes direct practice, which includes the theory and method of making aromatherapy candles, with an emphasis on creativity and innovation. The results of this training show that all participants are actively involved and demonstrate the ability to understand and apply all steps in the candle making process, which produces varied and unique products. This training model can be recommended for women's empowerment in other locations and can be an example in the development of a creative economy based on local skills.
Peran Manajemen Loyalitas dalam Meningkatkan Pendapatan Ritel Modern: Indomaret Anggit Dyah Kusumastuti; Chindy Martha Indhati; Ersa rahmawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7565

Abstract

The modern retail industry in Indonesia is experiencing increasing competition with the emergence of new players, including minimarkets, supermarkets, and e-commerce platforms. To maintain competitiveness and drive revenue growth, loyalty management strategies play a crucial role in customer retention and increasing transaction value. This study explores the role of loyalty management in boosting Indomaret's revenue through programs such as Indomaret Poinku, exclusive promotions, and digital payment integration. By implementing effective strategies, Indomaret successfully enhances customer retention, purchase frequency, and average transaction value. This study also compares Indomaret's loyalty strategy with competitors like Alfamart and identifies challenges in executing loyalty programs in modern retail. The findings indicate that a well-designed loyalty management strategy can significantly improve customer retention, strengthen consumer relationships, and positively impact business revenue growth.