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All Journal Jurnal Ilmu Ekonomi dan Sosial (JIES)
Risqi, Sandi Hafifi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Utilization of E-Commerce to Improve The Competitiveness of Msmes inPajagalan Village, Sumenep District Risqi, Sandi Hafifi; Zamzami, Muftil Umam Ilham; Homaidi, Homaidi; Ramadani, Ramadani
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 13, No 1 (2024): Maret 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v13i1.28231

Abstract

With the increasingly rapid development of technology and information, people are familiar with the internet and need constant access to it. A new lifestyle is emerging, namely shopping on the internet or e-commerce. E commerce is not only used by large corporations but also by micro, small and medium businesses. The research was conducted to determine the benefits of e-commerce to increase the competitiveness of MSMEs in Pajagalan village, Sumenep sub-district, Sumenep district. Using descriptive research methods with qualitative analysis. The findings show that MSME revenues increase through e-commerce, making the products sold more widely known and attracting customers more easily. Therefore, e-commerce makes it possible to save advertising costs and increase transaction speed. Therefore, it will increase the competitiveness of MSMEs in Pajagalan Village, Sumenep District, Sumenep Regency.
Co-Authors HOMAIDI, HOMAIDI Ramadani, Ramadani Zamzami, Muftil Umam Ilham