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All Journal Academic Journal Perspective : Education, Language, and Literature
Rahman, O Suzana
Universitas Swadaya Gunung Jati
Languange, Linguistic, Communication & Media

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The Use of ICT to Improve Teachers' Skill in Language Learning in the Classroom Rahman, O Suzana
Academic Journal PERSPECTIVE: Education, Language, and Literature Vol 1, No 1 (2013)
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.71 KB) | DOI: 10.33603/perspective.v1i1.1604

Abstract

The utilization of Information and Communication Technology (ICT) in language learning has been an important and interesting topic both among students and also teachers. there are some suggestions about what to prepare and what activities that can be conducted by teachers in the classroom, especially for teaching-learning of English language that can be applied for all subject. The use of ICT will not only improve teacher's skill, but it will also make teachers more creative in preparing the material that will be transferred to the students.
Pragmatic Analysis on Metaphors in Cigarette Advertisements Rahman, O Suzana
Academic Journal PERSPECTIVE: Education, Language, and Literature Vol 2, No 1 (2014)
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6117.911 KB) | DOI: 10.33603/perspective.v2i1.1625

Abstract

The title of this research is : A PRAGMATIC ANALYSIS ON METAPHORSON CIGARETTE ADVERTISEMENTS. The objective of this study is to analyse the use of metaphor in cigarette advertisement in the view off pragmatic. This  is due to the cigarette advertisement is not allowed to advertise their products because cigarette is very dangerous for the cobsumer's health. Therefore, the advertisers use metaphors to hide  the real meanings. Thus, teenagers or youths will find difficulties in interpreting the meanings of metaphors used in cigarettes advertisement. This is qualitative research, therefore,  it uses descriptive methods using the theories  of Yule's, Levinson's, and Thomas. Yules's  and Thomas describe about the functions of the illocutionary force of the speech acts; while Nielson and Storik describe the classification of metaphors, added by Levinson's theory that describes  about kinds of metaphors and the way too interpret their meanings. After the analysis was executed, the writer found that directives and reoresentatives are mostly used in cigarette advertisement, while in the classification of metaphors, personification are mostly used and kind of metaphors that are mostly used in cigarette advertisement are nominal metaphors.
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