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All Journal Jurnal Manajerial Dan Kewirausahaan Jurnal Serina Abdimas
Hartanto, Jonathan Chris
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh Motivasi, Lingkungan Keluarga, dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Gen-Z di Jakarta Barat Hartanto, Jonathan Chris; Widjaja, Oey Hannes
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34635

Abstract

Penelitian ini bertujuan untuk menguji pengaruh dari motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan terhadap minat gen-z. Dalam penelitian ini mengambil sampel sebanyak 149 responden. Metode yang digunakan dalam penelitiann ini non-probability sampling dengan teknik purposive sampling yang didapatkan dari menyebar kuesioner dalam bentuk online form kemudian data di olah menggunakan SmartPLS 4.1.0.8. Hasil dari penelitian ini menunjukan bahwa motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha gen-z. This study aims to examine the influence of motivation, family environment, and entrepreneurial knowledge on the entrepreneurial interest of Gen Z. The study collected a sample of 149 respondents. The research employed a non-probability sampling method with purposive sampling techniques, gathering data through an online questionnaire. The collected data were then processed using SmartPLS 4.1.0.8. The results of this study indicate that motivation, family environment, and entrepreneurial knowledge have a positive and significant effect on the entrepreneurial interest of Gen-Z.
GET TO KNOW WHAT HAPPEN THROUGH SOCIAL MEDIA ANALYSIS USING BRAND24 Septiasari, Abellia; Rizqi Amelia, Aulya; Dyah Larasati, Annita; Hartanto, Jonathan Chris; Martsha Buana, Salsabilla Ayundha; Mawardi, Viny Christanti
Jurnal Serina Abdimas Vol 2 No 2 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i2.29294

Abstract

In utilising social media as a means of product promotion, a brand can collaborate with an influencer and/or famous artist to market the brand's products. The use of analytic tools can make a business or brand effective by looking at consumer communication, whether the brand's marketing has a good or bad impact on its target market. This social media analytics activity is concerned with collecting data from relevant social media, analysing the data collected, and disseminating the findings accordingly to support their business activities. The purpose of this seminar is to assist partners in increasing their knowledge about social media analysis and social media analytics using tools, also for partners to have the ability to make decisions based on the results of analyses on social media. After the seminar, the partners are expected to reflect on how the use of social media has changed the way they communicate, interact with others, and access information. This can be a strong basis for personal reflection on the positive and negative impacts of social media in their lives.
Co-Authors Dyah Larasati, Annita Martsha Buana, Salsabilla Ayundha Rizqi Amelia, Aulya Septiasari, Abellia Viny Christanti M Widjaja, Oey Hannes