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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
Fahrudin, Khaira Rizfia
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Pengaruh Desain Produk Dan Promosi Penjualan Terhadap Volume Penjualan Smartphone Samsung Studi Kasus Pada Mahasiswa Universitas Dharmawangsa Medan) Fahrudin, Khaira Rizfia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 9 (2025): Vol. 2. No. 9, April 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16486194

Abstract

Sales is the business activity undertaken by the company to make a profit. Companies try to find customers, provide information to customers regarding the products on sale, promote their products and hope that customers will be attracted and purchase. Companies need to apply strategy management, and appropriate actions to increase sales. The high or low of the sales rate can be affected by the product design and sales promotions that the company conducts. The product design improvement provided by the telecommunication provider companies in meeting the telecommunication needs of the public pioneered the growth of mobile phone business in Indonesia. The market share that was once dominated by manufactured products from Europe, has now been flooded with the entry of a wide range of mobile phone products from countries such as China, Thailand, Taiwan and South Korea. Even some mobile phone products from China and South Korea are taking over the market in Indonesia. One is the development experienced by Samsung mobile phones that as the existing technology development, slowly Samsung mobile phone products are able to shift the position of previously successful mobile phones such as Nokia, Sony Erricson, Motorola and Siemens. The look or product design created in Samsung products has the function of attracting consumers. With the presence of attractive and innovative designs it is expected to increase the buying interest of consumers towards the Samsung mobile products seen from its shape, model, color and various features.
The Influence of the Marketing Mix on Buccheri Products at the Buccheri Store in Medan Mall Fahrudin, Khaira Rizfia
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18665623

Abstract

This research was conducted at the Buccheri store located in Medan Mall, Jalan M.T. Haryono No. 8. The study was carried out from November 2025 to January 2026. The types of data used in this research consisted of primary and secondary data, with a total sample of 100 respondents. The sampling technique used was the Slovin method. To analyze variable X, the researcher distributed questionnaires to Buccheri product consumers using the accidental sampling method, conducted interviews with Buccheri management, and utilized SPSS software to test the validity and reliability of the questions and answers in this study. Based on the research results, it was found that the statements receiving “agree” and “strongly agree” responses regarding product, price, promotion, and place were positively evaluated by consumers. This is evidenced by the average response rate for product at 77.0%. The average response for price was 74.0%. For promotion, the average “agree” and “strongly agree” responses amounted to 71.0%, and for place, 74.0%. From the analysis conducted, it can be concluded that the management of Buccheri has implemented the marketing mix concept effectively, as reflected in the significant and high level of agreement among respondents. Therefore, although the results are positive, Buccheri should continue to maintain and further improve its product, price, promotion, and place strategies, especially by optimizing any indicators that are not yet fully maximized, in order to achieve the company’s vision and mission and ensure sustainable growth in the future.
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