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All Journal Proceeding Mercu Buana Conference on Industrial Engineering
Murdiono, Deden
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Engineering Industrial & Manufacturing Engineering

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Analisis SWOT dalam Studi Kelayakan Bisnis Produk Reseller Hijab Cahyadi, Cahyadi; Murdiono, Deden; Faizal, Rizki Ahmad; Azis, Rizqi Muhamad Abdul; Endriansyah, Bintang Rama; Aristri, Alamsyah Putra; Siregar, Ronal Benyamin; Saputra, Dodi Eka; Nurmanda, Yunengsih; Mutiara, Adinda
Proceeding Mercu Buana Conference on Industrial Engineering Vol 7 (2025): SMART AND SUSTAINABLE INDUSRIES : DRIVING LOW-EMISSIONS AND RENEWABLE ENERGY TRANSFORM
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2025.34078

Abstract

The purpose of writing this article is to understand and analyze the SWOT of hijab reseller products. This type of research uses qualitative descriptive research methods and the type of data uses empirical data or personal experience. The result of this research is to provide opportunities or conveniences for everyone who wants to start a business but has little capital to become a reseller. In addition, entrepreneurs can understand resellers through the analysis of strengths, weaknesses, opportunities, and threats that can serve as a guideline for their business. This SWOT analysis provides positive effects such as offering a perspective on primary priorities, recognizing risks, constraints, problems, and threats that may occur, helping to develop businesses, and facilitating decision-making.
Co-Authors Aristri, Alamsyah Putra Azis, Rizqi Muhamad Abdul cahyadi cahyadi Endriansyah, Bintang Rama Faizal, Rizki Ahmad Mutiara, Adinda Nurmanda, Yunengsih Saputra, Dodi Eka Siregar, Ronal Benyamin