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All Journal Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Proceeding Mercu Buana Conference on Industrial Engineering
Setiawan, Puji
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Humanities Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Analisis Studi Kelayakan Bisnis Pemasaran Obat Herbal Madu Ditinjau dari Aspek Pasar dan Pemasaran Setiawan, Puji; Supriyatno, Dedi; K, Afni Sodja; S, Andri Mei; Situmorang, Klinton; B, Wisnu Yudha; T, Satria Primagus; Auliya, Iqbal; Hayat, Maulana
Proceeding Mercu Buana Conference on Industrial Engineering Vol 7 (2025): SMART AND SUSTAINABLE INDUSRIES : DRIVING LOW-EMISSIONS AND RENEWABLE ENERGY TRANSFORM
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2025.34074

Abstract

The purpose of this research is to assess the business feasibility and to increase sales of "Neo Herbamart Store" Herbal Honey, located in North Cikarang, as a micro, small, and medium enterprise (MSME), with a focus on market and marketing aspects. Using a qualitative descriptive approach, this study analyzes market and marketing aspects. The results of the study indicate that Trigona Herbal Honey has met the legal requirements by having a halal certificate, which supports legitimate and sustainable operations. From a production perspective, this business is located in a strategic location, namely close to residential areas that help with business operations, using quality materials, and implementing a regular production process, so it is feasible for further development. In terms of market and marketing, there is promising potential with a focus on consumers who have stomach complaints and marketing strategies through social media. This study recommends that Trigona Herbal Honey increase product variations and expand distribution channels, including collaborating with pharmacies by utilizing digital marketing, to increase competitiveness and its contribution to the local economy.
Innovations in Partnership Based Education Financing Models Setiawan, Puji; Pujihartono, Sigit Teguh; Sutrisno, Sutrisno
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 2 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i2.369

Abstract

Education financing remains a critical issue in Indonesia due to persistent dependence on government funding, fragmented financial governance, and unequal regional financing capacity. These conditions indicate that the conventional education financing model is increasingly insufficient to address the growing complexity of educational demands. This study aims to analyze the limitations of conventional education financing and formulate a partnership-based education financing model as a more adaptive and sustainable alternative. This study employed a qualitative approach using a systematic literature review design. Data were collected from peer-reviewed journal articles, academic books, policy documents, and scientific publications published between 2020 and 2025, and were analyzed through literature reduction, categorization, thematic synthesis, interpretation, and conclusion drawing. The findings show that the conventional education financing model is constrained by excessive dependence on public budgets, bureaucratic inefficiency, weak accountability, and limited adaptability. In response, this study proposes a partnership-based education financing model designed as a collaborative financing ecosystem involving government, private sector, communities, and educational institutions. The model is structured around the principles of collaboration, sustainability, and accountability, and implemented through sequential stages of needs assessment, stakeholder mapping, partnership formulation, implementation, monitoring, and evaluation. This study concludes that partnership-based education financing offers a more flexible, diversified, and sustainable framework for strengthening educational quality and financial resilience in Indonesia.
Co-Authors Auliya, Iqbal B, Wisnu Yudha Hayat, Maulana K, Afni Sodja Pujihartono, Sigit Teguh S, Andri Mei Situmorang, Klinton Supriyatno, Dedi Sutrisno, Sutrisno T, Satria Primagus