Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal Journal of Islamic economy and Community Engagement
Qolbin Salim
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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Youth Empowerment Through Digital Marketing for UMKM Development in Ponggok Village, Mojo District, Kediri Regency Qolbin Salim; Wan Maina Sela; Syi'inatul Cholifah; Shofia Chafi Azka Haq; Muhammad Balya Aminudin; Fina Rohmatul Ummah; Jeihan Ali Azhar; Binti Mutafarida
Journal of Islamic Economy and Community Engagement Vol. 6 No. 1 (2025)
Publisher : FEBI UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiecem.2025.6.1.2292

Abstract

This community service program aims to empower the youth of Ponggok Village, Mojo District, Kediri Regency through digital marketing to enhance the development of local Micro, Small, and Medium Enterprises (MSMEs). The program utilizes an Asset-Based Community Development (ABCD) approach, which includes five phases: Discovery, Dream, Design, Define, and Destiny. The main focus is on equipping the youth with the skills necessary to utilize social media platforms like TikTok, Facebook, and Instagram for promoting MSME products. The results show a significant improvement in the digital marketing capabilities of the participating youth and MSME owners, leading to broader and more effective product promotion. This initiative not only empowers the youth but also contributes to the overall economic development of the community. The findings suggest that ongoing support and potential certification, such as halal and BPOM, could further enhance the product quality and market reach of local MSMEs.
Public Service Journal About Sharia Pawnshop Qolbin Salim; Siska Ramadhani Putri; Nasution, Warda Khoiria; Salsabila Meisya Aulia Rahma
Journal of Islamic Economy and Community Engagement Vol. 4 No. 1 (2023)
Publisher : FEBI UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiecem.2023.4.1.1913

Abstract

This journal is the result of the final report of the final assignment for the Islamic Financial Management course in the form of community service. The form of service that is carried out is by educating the general public about Sharia Pawnshops. This education regarding Sharia Pawnshops is carried out because it turns out that there are still many Indonesian people, especially the Muslim community who do not know about Sharia Pawnshops. Many people still use conventional pawnshops. In fact, when viewed in terms of its products, Pegadaian Syariah has products that are more in line with Islamic Sharia. The purpose of this education is to increase the literacy of the Indonesian people, especially the Muslim community regarding Sharia Pawnshops. In carrying out this service, we use the implementation method which consists of 3 stages. Namely the preparation stage (preparing material to be taught), the stage of making educational media (making posters), and the third is the stage of delivering material (delivered using Instagram media). From this dedication, we made several conclusions, it turns out that the Muslim community in Indonesia still doesn't use it much, even they know about the existence of Sharia Pawnshops and their products.
Co-Authors Binti Mutafarida Fina Rohmatul Ummah Jeihan Ali Azhar Muhammad Balya Aminudin Nasution, Warda Khoiria Salsabila Meisya Aulia Rahma Shofia Chafi Azka Haq Siska Ramadhani Putri Syi'inatul Cholifah Wan Maina Sela