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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Indonesia Sosial Sains
Suharko, Arief Bimantoro
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Strategi Pemasaran Konten Pada S-Commerce dan E-Commerce: Sebuah Studi Perbandingan di Tiktok dan Tokopedia Magista, Rifka; Suharko, Arief Bimantoro
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30990

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan konten iklan produk Fast Moving Consumer Goods (FMCG) pada platform TikTok dan Tokopedia serta respons pengguna konten iklan melalui tindakan like, comment, shared, dan buy. Penelitian dengan metode netnografi ini mengamati teks tanda berupa gambar, ikon, kata, ataupun kalimat yang menunjukkan adanya purchase intention. Pengumpulan data berupa screenshoot/capture pada iklan produk pada kedua platform dilakukan dalam rentang waktu bulan Februari sampai dengan Mei 2025 melalui purposive sampling sehingga didapatkan masing-masing 3 toko besar kedua platform. Hasil penelitian menunjukkan bahwa terdapat perbedaan format konten di antara Tokopedia yang berisi flyer dan video (dari produsen) dan Tiktok yang memuat Flyer maupun video (buatan penjual). Respons pengguna konten iklan produk FMCG pada platform TikTok dan Tokopedia menunjukkan adanya perbedaan dalam hal intention. Perbedaan variasi juga terdapat pada informasi mengenai relasional dan sosial dari platform TikTok sebagai s-commerce dan Tokopedia sebagai e-commerce.
Potential Benefits and Challenges of Integrating Risk Management with Stakeholder Management: Case Study on Gold Processing Plant Construction Project in Central Sulawesi, Indonesia Chaidir, Siti Zubaidah; Suharko, Arief Bimantoro
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1227

Abstract

The purpose of this study is to examine the potential benefits, challenges, and dynamics of implementing the integration of Risk Management (RM) and Stakeholder Management (SM) on a Gold Processing Plant Construction Project in Central Sulawesi, Indonesia. The method used is qualitative approach using the grounded theory method, with primary data from stakeholder interviews and secondary data from literature studies. The results show that Relationship Mode 3, i.e. Management of Stakeholder Differences Concerning Risk, is most applicable, as it improves conflict management and risk response strategies. Recommendations include the integration of this mode into the financial model as a risk management system.
Co-Authors Chaidir, Siti Zubaidah Magista, Rifka