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All Journal Jendela ASWAJA
tono, Tono Wartono
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Social Sciences

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Pengaruh FOMO (Fear Of Missing Out) terhadap Keputusan Pembelian Barang Generasi Z dalam Konteks Tiktok (Studi Kasus Mahasiswa Angkatan Tahun 2021 – 2022 Universitas Nahdlatul Ulama Cirebon) tono, Tono Wartono; Darmun, Darmun; Nurauliah, Nurlani
Jurnal Jembatan Efektivitas Ilmu dan Akhlak Ahlussunah Wal Jama'ah Vol 6 No 2 (2025): Juni
Publisher : LPPM UNU CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52188/jeas.v6i2.1416

Abstract

This study aims to determine the influence of the Fear of Missing Out (FOMO) phenomenon on purchasing decisions among Generation Z, particularly among students of the 2021-2022 batch at Nahdlatul Ulama University Cirebon in the context of using the TikTok application. The population of Generation Z students in this study was 246 students, while the sample taken based on the Slovin formula was 71 students. The method used in this study is a causal research method with simple linear regression analysis using a quantitative approach and data collection techniques through questionnaires. The research instrument was tested for validity and reliability before use. The results of the regression analysis show that the t- count value of 15.259 is greater than the t-table value of 1.667, and the significance value of 0.001 is less than 0.05. This indicates that FOMO has a positive and significant influence on purchasing decisions among Generation Z. Thus, the alternative hypothesis (Ha) in this study is accepted, while the null hypothesis (Ho) is rejected. In conclusion, FOMO has a strong influence in driving Generation Z, particularly students, to make purchasing decisions for items they see or encounter through TikTok.
Dampak Implementasi Batik Proklim Lestari Terhadap Pemberdayaan Ekonomi Dan Pelestarian Lingkungan Di Merbabu Asih 08 Kota Cirebon tono, Tono Wartono; Darmun, Darmun
Jurnal Jembatan Efektivitas Ilmu dan Akhlak Ahlussunah Wal Jama'ah Vol 7 No 1 (2026): March: Article in Progress
Publisher : LPPM UNU CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52188/jendelaaswaja.v7i1.1408

Abstract

Study purpose. This study aims to analyze the impact of the Batik Proklim Lestari program on economic empowerment and environmental preservation in Merbabu Asih 08, Larangan Harjamukti, Cirebon City.Materials and Methods. Using a qualitative case study approach, data was collected through in-depth interviews, observation, and documentation.Results. The study shows that this program provides double-track benefits. Economically, there has been a 15%-30% increase in artisans' technical skills and income due to expanded market access for environmentally friendly products. Ecologically, the application of natural dyeing techniques and waste management has successfully reduced industrial pollution by 40%-50%. Conclusion. The sustainability of this program requires strengthening the natural raw material supply chain and adopting more efficient waste processing technologies.
Co-Authors Darmun, Darmun Nurauliah, Nurlani