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All Journal Jurnal Mirai Management
Pribadi, Kharisma Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Transformasi Digital dalam Strategi Pemasaran PT. FASCO SAGA CORP: Studi pada Implementasi Media Sosial Pribadi, Kharisma Nur; Purwanti, Ika
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9913

Abstract

Introduction: The development of digital technology, especially social media, has opened up great opportunities for companies to optimize their marketing strategies. PT. Fasco Saga Corp, a building contractor company, faces challenges and opportunities in adopting digital transformation through social media marketing. This research aims to analyze the implementation of social media as a digital marketing strategy, the challenges faced, and its impact on marketing performance and the company's brand image. Method: The research method used is qualitative with interviews, participant observation, and documentation to collect data. Results: Digital transformation carried out by PT. Fasco Saga Corp is able to increase brand visibility and strengthen relationships with customers. The use of social media platforms such as Instagram, YouTube, TikTok, and Facebook can expand market reach and increase interaction with the audience. The main challenge faced by PT. Fasco Saga Corp is about maintaining content consistency, creative idea innovation, and digital advertising effectiveness. Conclusion: a well-planned digital marketing strategy can increase a company's competitiveness in an increasingly digital market.
Co-Authors Ika Purwanti