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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Nila Armelia Windasari
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Economics, Econometrics & Finance Education Social Sciences

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Peningkatan Daya Saing Produk E-KTP Reader AE01 PT. INTI melalui Pendekatan Nilai Pelanggan dan Inovasi Model Bisnis darma, Darma Nugraha; Nila Armelia Windasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The AE01 E-KTP Reader product developed by PT Industri Telekomunikasi Indonesia (PT INTI) faces competitive challenges in a market that is highly sensitive to price and customer value. This study aims to analyze customer value perceptions and formulate a business model innovation strategy to enhance the product’s competitiveness. A qualitative exploratory approach with a case study method was employed. Data were collected through in-depth interviews, internal document reviews, and literature studies, and analyzed using thematic analysis. The results indicate that functional value and cost are the dominant factors influencing customer purchasing decisions. Proposed business solutions include flexible financing schemes, product and service bundling, and improved technical documentation. The business model innovation strategy was developed using the Business Model Canvas (BMC) approach and structured into a three-month implementation plan. This research contributes to the development of value-based product strategies and business model innovation in state-owned technology enterprises.
Bahasa Inggris Wijaya Salim, James; Nila Armelia Windasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

As frozen food retailers in Indonesia face mounting pressure from both economic challenges and competitive alternatives, strategic adaptation across different customer segments becomes increasingly essential. This research investigates the adaptive strategies of “FrozenMart” in addressing foot traffic fluctuations and enhancing customer engagement in both B2B and B2C markets. A mixed-methods approach was employed, including quantitative surveys across 10 branches (n=300) and qualitative inputs from stakeholders. The study explores product display preferences, promotional effectiveness, and membership adoption using descriptive statistics, importance-performance analysis (IPA), and K-Means clustering. Financial simulations were conducted using ROI, CPA, BEP, NPV, and IRR to assess strategic viability. Findings reveal a strong preference among B2C customers for categorized product displays and direct discount schemes. Although only 23.7% are members, over 90% acknowledge membership influence on purchasing behavior. B2B respondents emphasized the importance of delivery services and exclusive pricing. Hybrid strategies—bundling, segmented membership, and localized events—showed the highest ROI and consumer retention potential. The study highlights that personalized experience and localized engagement are key to sustaining competitiveness in Indonesia’s frozen food retail landscape.
Co-Authors darma, Darma Nugraha Wijaya Salim, James