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All Journal Ecoducation INJECT Interdisciplinary Journal of Communication
Putri Anjani, Bela
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Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Formal and Informal Communication Strategies for Public Support in Riau Hijau Policy Implementation Syamsuadi, Amir; Safitri, Kinanti Indah; Putri Anjani, Bela; Jaes, Lutfan; Rahman, Riki
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4503

Abstract

The Riau Hijau policy is a strategic initiative by the Riau Provincial Government to address the environmental crisis and promote sustainable development. However, the success of this policy’s implementation largely depends on the effectiveness of the government’s communication strategy in building public support. This study aims to analyze the local government's communication strategies in socializing and internalizing the Riau Hijau policy among the public and bureaucracy. Using a descriptive qualitative approach, data were collected through document analysis, participatory observation, and in-depth interviews. This study also employed content analysis and bibliometrics using VOSviewer. The findings reveal that Riau Hijau’s communication strategy is divided into two main approaches: formal communication through institutional channels, policy publications, and coordination forums, and informal communication through the activation of local communities, visual narrative-based campaigns, and civil society participation. These findings affirm that two-way participatory communication can build social legitimacy and strengthen collective support for environmental policy.
Aktualisasi Prinsip Ekonomi Hijau dalam Kebijakan Publik: Analisis Kebijakan Riau Hijau: Actualization of Green Economy Principles in Public Policy: An Analysis of the Green Riau Policy Safitri, Kinanti; Syamsuadi, Amir; Putri Anjani, Bela
Economic and Education Journal (Ecoducation) Vol. 7 No. 2 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i2.1694

Abstract

Ekonomi hijau merupakan pendekatan pembangunan yang menyeimbangkan pertumbuhan ekonomi dengan keberlanjutan lingkungan. Provinsi Riau mengadopsi konsep ini melalui kebijakan Riau Hijau, yang mencakup berbagai program strategis seperti pengembangan energi terbarukan, perikanan berkelanjutan, dan perhutanan sosial. Penelitian ini bertujuan untuk menganalisis prinsip ekonomi hijau dalam perspektif kebijakan publik serta mengidentifikasi tantangan dan peluang yang dihadapi. Dengan pendekatan kualitatif dan metode analisis kebijakan, penelitian ini mengkaji penerapan prinsip ekonomi hijau dalam kebijakan Riau Hijau. Hasil penelitian menunjukkan bahwa meskipun kebijakan ini telah mendorong berbagai inisiatif hijau, pemanfaatan energi terbarukan di Riau masih jauh dari optimal, program perikanan berkelanjutan menghadapi tantangan dalam distribusi benih ikan, serta pengelolaan perhutanan sosial masih terbatas dalam aspek regulasi dan pendanaan. Untuk mempercepat transisi ke ekonomi hijau, direkomendasikan penguatan regulasi, peningkatan insentif bagi industri ramah lingkungan, serta kolaborasi multisektor yang lebih erat antara pemerintah, swasta, dan masyarakat.
Co-Authors Amir Syamsuadi Jaes, Lutfan Kinanti Indah Safitri Riki Rahman Safitri, Kinanti