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All Journal Priviet Social Sciences Journal INJECT Interdisciplinary Journal of Communication
Nugroho, Bernardus Herdian
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Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Leveraging Psychological Storytelling and LinkedIn Content Strategy for Brand Awareness in the Training Industry: A Case Study of Relasi Diri Nugroho, Bernardus Herdian; Andre Noevi Rahmanto; Likha Sari Anggreni
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4668

Abstract

This study aims to examine the digital content strategy on LinkedIn implemented by Relasi Diri, a personal growth and professional training company based in Indonesia. The objective is to understand how LinkedIn content contributes to building brand awareness and fostering audience engagement in the training industry. The research focuses on how storytelling, psychologically based messages, and personal branding strategies are applied to enhance the company’s positioning and credibility on a professional platform. The object of the research is the official LinkedIn page of Relasi Diri, particularly its content from January to May 2025. The study uses a qualitative case study method, collecting data through in-depth interviews with the founder, content analysis, and observation of audience interactions. Findings indicate that consistent value-based content, combined with a humanistic tone and expert narratives, effectively increases organic engagement, builds trust, and, when integrated with SEO, drives high-intent digital traffic. The use of psychological storytelling and thought leadership positions Relasi Diri not only as a service provider but also as an educational voice in the industry. In conclusion, LinkedIn can be a strategic platform for companies in the training and consulting sector to strengthen their digital presence and build long-term relationships with their audience.
Digital activism and youth participation in Indonesia: A qualitative study of social media’s role in contemporary social movements Nugroho, Bernardus Herdian
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.603

Abstract

Amidst Indonesia's evolving democratic landscape, digital activism has become a defining arena for youth-driven civic engagement. This qualitative research delves into how Indonesian youth are harnessing social media platforms to propel contemporary social movements. Drawing from in-depth case studies of two pivotal movements—#ReformasiDikorupsi and #TolakOmnibusLaw—and candid interviews with activists, this study uncovers the strategies, motivations, and profound challenges that they navigate. Our findings reveal that social media acts as a powerful catalyst for rapid mobilization and broad participation, effectively forging a collective identity and solidarity among youth activists. Online campaigns demonstrably amplify on-the-ground protests, contributing to tangible outcomes such as policy shifts. However, this empowerment is contested within a digital terrain fraught with significant obstacles. Activists must contend with the rampant spread of misinformation and harassment, an overreliance on virality to achieve impact, and the organized counter-mobilization of "cyber troops" seeking to undermine their narratives. Ultimately, this study argues that while digital activism is a vital force for enhancing youth political participation and social awareness, its effectiveness is critically contingent on a delicate balance between digital literacy, platform governance, and the seamless integration of online efforts with offline action. These insights offer a nuanced understanding of both the promise and perils of Indonesia's digital public sphere in the ongoing struggle for social change.
Co-Authors Andre Noevi Rahmanto Likha Sari Anggreni