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All Journal Indonesian Journal of Community Empowerment
Dinanti, Elpita
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Online Store Workshop Training for Micro-Business Owners to Support a Sustainable Economy Herlianti, Anggun Oktavia; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dinanti, Elpita
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1029

Abstract

Micro entrepreneurs lack the skills to utilize digital technology, particularly in managing online stores. Most still rely on conventional marketing methods that have limited reach and are inefficient. This community service activity is implemented through a participatory and collaborative approach, prioritizing the active involvement of micro-entrepreneurs as training participants. This method is designed to build an understanding that is applicable and relevant to the real needs of entrepreneurs. The results of this training indicate a significant impact on strengthening the capacity of micro-entrepreneurs to navigate the era of economic digitalization. The results achieved not only provide short-term benefits in the form of improved technical skills but also instill sustainable values, which are essential foundations for inclusive and resilient economic development. This training also encourages participants to begin considering sustainable economic principles in running their businesses. Therefore, this training not only equips participants with digital skills but also fosters the development of an adaptive, collaborative, and responsible entrepreneurial mindset, which is highly relevant to the goal of inclusive and sustainable local economic development.
MSME Business Management Training to Increase Product Competitiveness Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Rahmmawati, Putri; Dinanti, Elpita
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i3.1071

Abstract

Changing market needs require businesses to not only produce marketable products but also understand consumers, create product identities, and adapt to evolving trends. Limited access to information, limited digital marketing skills, and a lack of training and mentoring also pose significant obstacles to the growth of MSMEs. To address these challenges, business management training is being implemented to improve competencies, particularly for MSMEs. This training is conducted in a structured, phased manner, beginning with a preparation phase that includes identifying MSME needs through surveys and direct interviews. The business management training program for MSMEs has resulted in improved product presentation, including packaging, branding, and promotional narratives. Post-training mentoring is a key factor in the program's success.
Co-Authors Hamdani, Nizar Alam Herlianti, Anggun Oktavia Maulani, Galih Abdul Fatah Rahmmawati, Putri Setiawan, Rahyuniati