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All Journal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Iwan Musthofa Habibullah, Dovi
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Religion Economics, Econometrics & Finance Education Other

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Hubungan Kepuasan Konsumen Terhadap Pelayanan Bengkel Motor di Desa Kasiyan Wahid Aljauzi, M Nur Rafli; Iwan Musthofa Habibullah, Dovi
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8785

Abstract

The motorbike repair shop services in East Kasiyan village show differences in the level of customer satisfaction. People who depend on motorbike repair shops for motor vehicle maintenance and repair often judge the quality of the services provided based on several factors, such as technician skills, service times, and available facilities. This research aims to analyze the level of consumer satisfaction with motorbike repair services in East Kasiyan Village, as well as identifying the factors that influence this satisfaction. The research results show that the quality of technicians and service time are the main factors that influence the level of consumer satisfaction. Most customers are satisfied with the results of repairs, however there are several complaints regarding workshop facilities and service prices which are considered high. This research provides new findings regarding the importance of comfort and price aspects in determining consumer satisfaction in rural areas. The novelty of this research lies in an in-depth analysis of the factors that influence customer satisfaction in village motorbike repair shops which may not have been widely researched before.
Co-Authors Wahid Aljauzi, M Nur Rafli