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All Journal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Amalah, Ni'matun
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Religion Economics, Econometrics & Finance Education Other

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Dampak Sertifikasi Halal pada Kepuasan Konsumen (Studi Kasus di CV. Suwaga Jaya) Amalah, Ni'matun; Nasution, Zubaidah
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 1 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i1.7637

Abstract

Halal certification is vital in the food industry, especially in Muslim-majority areas like Gresik. This study analyzes its impact on consumer satisfaction at CV Suwaga Jaya Bu Muzanah Gresik using a qualitative case study approach. Data was collected through interviews, observations, and documentation. The    findings show that halal certification significantly enhances consumer trust and satisfaction by ensuring compliance with Islamic law. It also boosts customer loyalty, as satisfied consumers tend to recommend the products. However, consumer satisfaction is also influenced by product quality, service, and market availability. Thus, while halal certification is crucial in CV Suwaga Jaya’s marketing strategy, factors like product innovation and service improvements are also necessary to maintain competitiveness.
Co-Authors Nasution, Zubaidah