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p-Index From 2021 - 2026
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All Journal SALTeL Journal (Southeast Asia Language Teaching and Learning)
Mumin, Mas Ayu
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Languange, Linguistic, Communication & Media

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The Impact of Internet Slang on Informal Communication Among Bruneian Gen Z Suhaini, Athiyyah; Mumin, Mas Ayu
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 8 No. 2: July 2025
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v8i2.133

Abstract

This study examines the impact of internet slang on the informal communication of Gen Z in Brunei Darussalam. Using a quantitative research approach, a cross-sectional survey was administered to a total of 122 Gen Z respondents aged between 13 and 28. The survey aims to explore internet slang usage patterns, their impact on communication clarity, social identity, and sense of belonging, and to gather opinions and attitudes toward internet slang. The findings reveal that internet slang is being integrated into daily conversations, with clipping, acronyms, and abbreviations being the most common types used. The usage of slang was mainly due to its efficiency, fun & engaging nature, and its ability to express emotions better. Additionally, it helps to create shared identity between peers and helps to create a sense of belonging. However, the results also highlight some challenges, such as misunderstanding and misinterpretations. Overall, there is a mix of opinions and attitudes toward internet slang, which can be further investigated in future studies.
Audience Insights on Unhealthy F&B Advertisements via Cultivation Theory: A Visual Communication Study Matussin , Muizzah; Valdez, Nena Padilla; Mumin, Mas Ayu
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 8 No. 1: January 2025
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v8i1.135

Abstract

This research explores how visual communication tactics and regulatory policies in advertisements may affect the perceptions of young adults in Brunei Darussalam on unhealthy food and beverage consumption. Following the regulations employed since 2021, this present research investigates its implications towards the young adult population of ages 18 – 26 years old who are also majorly exposed to persuasive content. The study analyses the role of visual aspects and their elements in advertisements in grabbing attention, shaping consumption behaviour, and the success and failure of the current regulatory framework, and its potential challenges in the dynamic light of contemporary media settings. Through a qualitative research design, in-depth semi-structured interviews were carried out among the local young adults to grasp their understandings and perceptions towards advertising, lifestyle dietary routines, as well as their awareness and opinions towards the existing regulations. Cultivation Theory served as the study’s underlying theoretical framework to interpret how the process of long-term media exposure has the ability to play a role in consumers’ attitudes and norms. The findings indicate that, although the respondents understand the health consequences of unhealthy food, visually appealing advertisements, especially those seen rapidly on digital platforms, continue to significantly contribute to their cravings and mindless dietary habits. Furthermore, the policies and regulations currently in place were viewed as insufficient as they did not have enough coverage in areas where permissive contents are still disseminated in digital spaces. With that concern in mind, a comparison with various reform proposals and guidelines published by international organisations, such as WHO and UNICEF, is considered to align with where the compliance and standards are not met.
Public Perception and Persuasive Verbal Communication of Audience Engagement at Consumer Exhibitions in Brunei Darussalam Suhaili, Afifah; Mumin, Mas Ayu
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 7 No. 2: July 2024
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v7i2.159

Abstract

As Brunei Darussalam aims to promote a highly skilled and educated society, understandably effective verbal communication may play a crucial role in enhancing audience engagement and influence consumer behaviour in their purchasing decision. This research explored the impact of public perceptions and persuasive verbal communication towards audience engagement at consumer exhibitions in Brunei Darussalam. Through qualitative approach, the study employed a phenomenological design in gathering data through semi-structured interviews at the consumer exhibitions. The analysis revealed five themes: (1) interpersonal communication including friendliness, forcefulness and limited interaction, (2) promotional and interactive tactics were the important factors for exhibitors to consider to significantly enhance audience engagement. Moreover, public expected exhibitors to implement (3) informative language and product knowledge where they desired to receive clear and concise information about products or services offered. The key strategies that would contribute to audience engagement include (4) communication attributes where confidence, tone of voice, clarity and politeness must be practised by exhibitors and understanding the (5) influence of first impressions and branding including the perception of company values, word of mouth, visual design, credibility and persuasion. The findings provided insights into how persuasive verbal communication and audience engagement can be enhanced during consumer exhibitions, underscoring the need to adopt effective communication strategies that caters to the audience’s level of understanding and emotional comfort.
Co-Authors Matussin , Muizzah Suhaili, Afifah Suhaini, Athiyyah Valdez, Nena Padilla