Claim Missing Document
Check
Articles

Found 2 Documents
Search

Pelatihan Dan Sosialisasi Pembuatan Sabun Padat Organik Dengan Essence Bunga Kenanga Indrawati, Dwi Wahyu; Ngalalloh, Rizqy Mutawakkil; Setiawan, Moh. Eka; Ananta, Devy Savia
Abdimas Mandalika Vol 4, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i4.31355

Abstract

Abstract: Gajahrejo Village, located in Pasuruan Regency, possesses a variety of natural resources, one of which is the ylang-ylang flower. However, its utilization by the local community remains limited, generally confined to grave visitation rituals or other religious ceremonies. To optimize this potential, a training and outreach program was conducted on the production of organic solid soap using ylang-ylang as the primary ingredient. This Community Service initiative aimed to evaluate the implementation of the program, which is part of the community engagement activities of Universitas Muhammadiyah Sidoarjo. The program was designed to address challenges in creating value-added products based on local resources. The methods employed included practical demonstrations, technical production workshops, and interactive discussions on branding, marketing, and creative packaging design. The primary participants in this program were local members of the Family Welfare Movement (PKK). The results of the program indicated a 75% increase in participants' soft skills and an 80% improvement in hard skills, reflecting the program's success in enhancing the capacity and competence of its participants. This initiative not only promotes individual empowerment but also opens opportunities for developing micro-enterprises based on local potential, serving as a sustainable strategy for strengthening the local economy. Abstrak: Desa Gajahrejo, yang terletak di Kabupaten Pasuruan, memiliki beragam sumber daya alam, salah satunya bunga kenanga. Namun, pemanfaatannya oleh masyarakat setempat masih terbatas, umumnya hanya digunakan untuk keperluan ziarah kubur atau ritual keagamaan lainnya. Untuk mengoptimalkan potensi tersebut, dilaksanakan program pelatihan dan sosialisasi pembuatan sabun padat organik berbahan dasar bunga kenanga. Pengabdian kepada Masyarakat ini bertujuan mengkaji pelaksanaan program yang merupakan bagian dari kegiatan pengabdian masyarakat Universitas Muhammadiyah Sidoarjo. Program ini dirancang untuk mengatasi tantangan dalam menciptakan produk bernilai tambah berbasis sumber daya lokal. Metode yang digunakan meliputi demonstrasi praktis, penyuluhan teknik produksi, serta diskusi interaktif mengenai branding, pemasaran, dan desain kemasan kreatif. Peserta utama dalam program ini adalah ibu-ibu PKK setempat. Hasil kegiatan ini menunjukkan adanya peningkatan softskill peserta sebesar 75% dan peningkatan hardskill hingga 80%, mencerminkan keberhasilan program dalam meningkatkan kapasitas dan kompetensi peserta. Program ini tidak hanya mendorong pemberdayaan individu, tetapi juga membuka peluang pengembangan usaha mikro berbasis potensi lokal, sebagai bagian dari strategi berkelanjutan dalam penguatan ekonomi lokal berbasis potensi daerah.                 
Pengaruh Variasi Produk, Online Customer Review, Sosial Media Marketing terhadap Keputusan Pembelian pada Ayam Geprek Jon Ananta, Devy Savia; Hariasih, Misti; Febriansah, Rizky Eka
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2749

Abstract

This study aims to determine the influence of product variety, online customer reviews, and social media marketing on purchasing decisions for Ayam Geprek Jon products in the Sidoarjo region. This study uses a descriptive method with a quantitative approach. The research sample consisted of 100 respondents selected purposively, namely those domiciled in Sidoarjo City, active Instagram users, and have purchased Geprek Jon products. Data were obtained through a questionnaire that measured the indicators of each variable, then analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique with SmartPLS 3.0 software. The results show that product variety makes it easier for consumers to choose products according to their tastes and needs. Online customer reviews play an important role in providing information and increasing potential buyers' trust in the product. Meanwhile, social media marketing is effective as an interactive communication tool that attracts consumers' attention and builds closeness with the brand.