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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Astuti, Angggun Wahyu Dwi
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SOSIALISASI UMKM NAIK KELAS INOVASI DAN KOLABORASI MENUJU PASAR GLOBAL DESA BABAKAN LOR KECAMATAN CIKEDAL KABUOATEN PANDEGLANG Husni, Mohamad; Azlansyah, Muhammad Noor; Astuti, Angggun Wahyu Dwi; Putri, Nabila Herlina; Wibowo, Aben Tri; Sumarni, Jelia; Salma, Qanitah; Naman, Naman; Maulana, Aqmal
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 2 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i2.208

Abstract

This community service activity was carried out in Babakan Lor Village, Cikedal District, Pandeglang Regency, with the aim of enhancing the capacity of MSME actors in facing global market challenges. The main focus is on the development of local flagship products, namely coconut pudding and emping, through an approach of innovation and collaboration. The socialization and training provided include enhancing understanding of the importance of product innovation, digital marketing strategies, modern packaging, and business legality as prerequisites for entering the export market. The results of the activities show an increase in knowledge, motivation, and collaborative spirit among MSME actors, marked by the formation of working groups and follow-up plans. This activity proves that education-based empowerment and multi-party synergy can be an effective strategy in encouraging village SMEs to level up and become competitive on a global scale.
Co-Authors Azlansyah, Muhammad Noor Maulana, Aqmal Mohamad Husni, Mohamad Naman, Naman Putri, Nabila Herlina Salma, Qanitah Sumarni, Jelia Wibowo, Aben Tri