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All Journal International Journal of Business, Management and Economics Journal of Business & Management
Polas , Mohammad Rashed Hasan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Decoding Demographics on Generation Z's Post-Pandemic Shopping Trends: E-Commerce Evolution 4.0, the Digital Shopper's Dilemma, and Tailoring Strategies Islam, Khadija; Polas , Mohammad Rashed Hasan; Parvin, Kohinur; Akter, Tahmina
International Journal of Business, Management and Economics Vol. 4 No. 4 (2023): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v4i4.1489

Abstract

This quantitative study investigates the impact of demographic factors on customer satisfaction and subsequent online purchase intentions among Generation Z university students in Dhaka, Bangladesh, during the post-COVID-19 era. Employing a cross-sectional research design, the study uses a stratified random sampling technique to collect data from 433 respondents. The questionnaire, based on a five-point Likert scale, explores variables such as gender, internet literacy, product price perception, income, education, customer satisfaction, and intention to purchase. IBM SPSS Version 25 (Licensed) is used for data analysis, incorporating descriptive statistics, correlation analysis, and regression analysis. The study unveils positive and significant relationships between gender, internet literacy, product price, income, and education with customer satisfaction. Moreover, a robust link between customer satisfaction and the intention to purchase online is identified. Theoretical frameworks such as Social Identity Theory and Consumer Satisfaction Models guide the research, highlighting the importance of a nuanced understanding for tailored marketing strategies. The findings contribute valuable insights for businesses and policymakers navigating the post-COVID-19 digital landscape. Future research avenues include exploring emerging technologies and cross-cultural variations within Generation Z.
Publish or Perish! Challenges and Strategies in Publishing Research Papers in Top Tier Academic Journals Polas , Mohammad Rashed Hasan
Journal of Business & Management Vol. 2 No. 1 (2024): Journal of Business & Management
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbm.v2i1.1593

Abstract

This paper explores the pivotal benefits of publishing in top-tier academic journals for graduate students and academics. It delves into the challenges researchers encounter in this pursuit, examining the current landscape marked by intense competition, evolving open-access paradigms, and diverse journal requirements. The journey to publication entails meticulous manuscript preparation, engagement with peer review, and a nuanced understanding of the editorial process. For graduate students and academics, publication not only validates their work but also contributes to career advancement and the collective knowledge base. Facilitating student publication involves fostering a research culture, mentorship, research opportunities, and collaboration. Initiating the publishing journey requires defining a research question, conducting a literature review, and selecting an appropriate journal. The writing phase demands precision, engagement, and adherence to guidelines, while the submission and revision process involves careful submission and strategic responses to feedback. Challenges include competition, rigorous peer review, and evolving open-access dynamics. Navigating these challenges necessitates early career planning, selecting the right journal, collaborative research, and ethical considerations. The conclusion underscores the importance of persistence and resilience in overcoming challenges, positioning researchers for success in the peaks of academic publishing
Co-Authors Akter, Tahmina Islam, Khadija Parvin, Kohinur