Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Innovative: Journal Of Social Science Research Journal of Optimization System and Ergonomy Implementation
indrianto, elsa
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Transportation Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Optimization System and Ergonomy Implementation

 1 
ANALISIS STRATEGI PEMASARAN LANTING MENGGUNAKAN METODE SWOT DAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) DI UMKM LANTING AGUNG: ANALYSIS OF LANTING MARKETING STRATEGIES USING SWOT AND QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) METHODS IN LANTING AGUNG indrianto, elsa
Journal of Optimization System and Ergonomy Implementation Vol 3 No 01 (2025): Journal of Optimization System and Ergonomy Implementation
Publisher : Program Studi Teknik Industri S-1, Fakultas Teknik UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition between UMKM who produce similar products will become increasingly competitive, requiring business actors to always maintain and pay full attention to the quality of the products produced. This research aims to achieve the expected goals. With a management strategy, business activities will be more focused and adapt to increasingly complex business developments. The results of the QSPM analysis show that the strategy of maximizing location which is a strategy to attract potential market share has the highest TAS score of 3,62; the strategy of improving and maintaining product quality to maintain customer connections has a TAS score of 3,38; as well as the strategy of providing discounts and better service. good for maintaining customer loyalty has a TAS score of 2,80. The recommended strategy that should be implemented by the company is to maximize strategic locations to attract potential market share.
Co-Authors Putra, Fibi Eko Tri Ngudi Wiyatno