Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Entrepreneur
Oktaviano, Deigo
Unknown Affiliation
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DISPLAY PRODUK, SERVICE QUALITY, DAN PRICE DISCOUNT TERHADAP PURCHASE DECISION DENGAN LOYALITY SEBAGAI VARIABEL INTERVENING PADA YO WES MIE DI JALAN CEMPAKA SITUBONDO Oktaviano, Deigo; Pramesthi, Riska Ayu; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6850

Abstract

The purpose of this study is to determine the Effect of Product Display, Service Quality, and Price Discount on Purchase Decision with Loyalty as an Intervening Variable at Yo Wes Mie on Jalan Cempaka Situbondo. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The test results show that Product Display has a positive and significant effect on Loyalty, Service Quality has a positive but not significant effect on Loyalty, Price Discount has a positive and significant effect on Loyalty, Product Display has a negative but significant effect on Purchase Decision, Service Quality has a positive but not significant effect on Purchase Decision, Price Discount has a positive and significant effect on Loyalty, Loyalty has a positive and significant effect on Purchase Decision, Product Display has a positive and significant effect on Purchase Decision through Loyalty, Service Quality has a positive but not significant effect on Purchase Decision through Loyalty, Price Discount has a positive and significant effect on Purchase Decision through Loyalty
Co-Authors Pramesthi, Riska Ayu Triska Dewi Pramitasari