Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Event
Aldawiyah, Siti
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Content Planner Pada Media Project @Ruangmagang.id Aldawiyah, Siti; Syah, Firman; Wardhani, Annisa
Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i23.7417

Abstract

With the rise of digitalization trends and the important role of social media in modern communication, understanding the role of content planners has become increasingly vital. The MICE world faces significant dynamics, especially in dealing with the need for relevant and engaging content planning to establish connections with diverse audiences. The purpose of this study is how the process of creating a content plan on Instagram @ruangmagang.id. The method used is qualitative research. Content Plan Process @ruangmagang.id, This process begins with the analysis of the target audience, followed by the search for relevant content topics and the determination of the content delivery concept. There is an emphasis on the intensity of discussion and deliberation within the team, which results in content drafts that are in accordance with the ideas of team members and company directives. Suggestions for future authors to conduct further research on the concrete impact of changing an Instagram account to a business on increasing brand awareness, by analyzing the data and statistics obtained after the change is made. Keyword: role, content planner, media project
Co-Authors Annisa Wardhani Firman syah, Firman