Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Information System
Mlangeni, Senamile
Unknown Affiliation
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Instagram Through Her Eyes: Exploring Female Instagram Content Creators’ Motivations for Content Creation Mlangeni, Senamile; Nyawo, Thulebona; Nyathi, Mpumelelo; Mhlongo, Xolani Vincent; Mutanga, Murimo Bethel
Indonesian Journal of Information Systems Vol. 8 No. 1 (2025): August 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v8i1.11668

Abstract

Instagram has emerged as a dominant social media platform globally, particularly among young female users who engage actively with visual content and digital narratives. While existing studies have explored the psychological implications of social media usage, few have specifically focused on the motivations behind content creation and the nature of posts, especially within the context of South African universities. This study investigates these motivations among female students aged 18–35 at a University of Technology. A mixed-methods approach was employed, incorporating structured surveys, semi-structured interviews, and content analysis of Instagram posts over a three-month period. The findings indicate that motivations such as self-expression and validation underpin much of the content shared. The study contributes to the understanding of online identity construction and emotional regulation in digital spaces, offering insights into mental health awareness, digital literacy education, and inclusive platform design. By examining female students' Instagram engagement in the Global South, this research fills a contextual and theoretical gap, shedding light on the intersection of social media with unique cultural, academic, and technological dynamics.
Co-Authors Mhlongo, Xolani Vincent Mutanga, Murimo Bethel Nyathi, Mpumelelo Nyawo, Thulebona