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All Journal Journal Analytica Islamica
Putri, Rizky Nabilah
UIN Sumatera Utara
Religion Education

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MANIPULATION AND PUBLIC RELATIONS ETHICS IN THE FILM THANK YOU FOR SMOKING: ANALYSIS OF PROFESSIONAL CODE OF ETHICS VIOLATIONS Putri, Rizky Nabilah; Rasyid, Abdul
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25573

Abstract

This study analyzes manipulation and ethical violations in Public Relations (PR) as depicted in the film Thank You for Smoking (2005). The film highlights how a tobacco industry spokesperson employs persuasive communication strategies that contradict core PR ethics. This research applies qualitative content analysis using critical discourse and Roland Barthes' semiotic approach. Data were collected through observation of scenes involving manipulation, conflicts of interest, and dishonesty. The findings reveal manipulative practices such as card stacking and issue framing used to shape public opinion. The study concludes that the film serves as a critique of unethical PR practices and emphasizes the urgency of enforcing ethical standards to maintain professional integrity.
Co-Authors Rasyid, Abdul