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All Journal Journal Analytica Islamica
Yusniah, Yusniah
UIN Sumatera Utara
Religion Education

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COMMUNICATION STRATEGY OF THE NORTH SUMATRA KPOTI ORGANIZATION IN REVITALIZING TRADITIONAL SPORTS AMIDST THE CURRENT OF MODERNIZATION Hidayat, Akhsanul; Yusniah, Yusniah
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25580

Abstract

This study aims to analyze the organizational communication strategies of KPOTI North Sumatra in revitalizing traditional sports amid the currents of modernization. Using a descriptive qualitative approach and a single case study design, data were collected through in-depth interviews, participatory observation, and media documentation. The data analysis followed the Miles, Huberman, and Salda
Co-Authors Hidayat, Akhsanul