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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi
Desma Silvira
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Computer Science & IT Electrical & Electronics Engineering

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Analisis Komunikasi antara Penjual dan Pembeli Menggunakan Fitur Direct Message pada Media Sosial Instagram: Studi pada Akun Instagram @seafood_brother_lpg Desma Silvira; M. Denu Poyo; Budhi Waskito
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1399

Abstract

This study aims to analyze the interpersonal communication process between sellers and buyers through the Direct Message (DM) feature on the Instagram account @seafood_brother_lpg and to understand the symbolic meanings created within the interaction. This research applied a descriptive qualitative method by collecting data through interviews, observation, and documentation.The results show that interpersonal communication through DM occurs in a two-way, interactive, responsive, and personal manner. The communication process takes place in several stages: opening, exchanging information, negotiation, and closing messages. It uses casual language, friendly greetings, emoticons, and Voice Notes, which not only facilitate transactions but also build emotional closeness and customer loyalty.Symbolic meanings are reflected through emoticons, Voice Notes, and warm greetings, representing familiarity, attention, and emotional closeness between the seller and customer. The Direct Message feature has proven effective in simplifying the ordering process, delivering information, handling complaints, and maintaining good relationships in online business.
Co-Authors Budhi Waskito M. Denu Poyo