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All Journal E-Jurnal Manajemen Trisakti School of Management (TSM)
NOVIKA, ADELYNNA
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Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENINGKATAN PANGSA PASAR MELALUI CONTINUED USAGE INTENTIONS LAYANAN GOFOOD DI JAKARTA NOVIKA, ADELYNNA; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 2 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i2.2931

Abstract

This study aims to examine the influence of five components of consumption values (functional, emotional, social, conditional, and epistemic value) on the continued usage intentions of GoFood users in Jakarta. It employs a descriptive-causal research design with a five-point Likert scale. The sample was selected using purposive sampling, involving a total of 244 respondents, and utilized both primary and secondary data sources. Data were analyzed using multiple linear regression with the IBM SPSS Statistics 27 software. The results of this research indicate that all five components of consumption values have an effect on the continued usage intentions of GoFood users in Jakarta. These findings are expected to serve as strategic input for GoFood in its efforts to regain its dominant position in the app-based food delivery market.
Co-Authors NUNO SUTRISNO