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NUNO SUTRISNO
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PENINGKATAN PANGSA PASAR MELALUI CONTINUED USAGE INTENTIONS LAYANAN GOFOOD DI JAKARTA NOVIKA, ADELYNNA; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 2 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i2.2931

Abstract

This study aims to examine the influence of five components of consumption values (functional, emotional, social, conditional, and epistemic value) on the continued usage intentions of GoFood users in Jakarta. It employs a descriptive-causal research design with a five-point Likert scale. The sample was selected using purposive sampling, involving a total of 244 respondents, and utilized both primary and secondary data sources. Data were analyzed using multiple linear regression with the IBM SPSS Statistics 27 software. The results of this research indicate that all five components of consumption values have an effect on the continued usage intentions of GoFood users in Jakarta. These findings are expected to serve as strategic input for GoFood in its efforts to regain its dominant position in the app-based food delivery market.
PENINGKATAN DAYA SAING MELALUI BRAND LOYALTY PADA PERSAINGAN LARUTAN PENYEGAR DI JAKARTA ADAM SAPUTRA WIJAYA; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 4 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i4.3346

Abstract

The purpose of this study is to analyze and test whether factors such as brand image, brand impact, brand value, and brand satisfaction can affect brand loyalty of Larutan Panas Dalam Cap Badak customers in DKI Jakarta. This research design uses descriptive and causality research, measuring each variable using a 5 point Likert scale. This research uses primary and secondary data and collects data through questionnaires. The research sample was obtained through a purposive sampling method and 110 respondents were obtained. Data analysis was carried out using multiple linear regression with IBM SPSS 25 statistical test tools. The findings show that brand image, brand impact, brand value and brand satisfaction have an effect on brand loyalty to Larutan Panas Dalam Cap Badak customers in DKI Jakarta. This research is intended to provide guidance or input for companies that specialize in pharmaceuticals, specifically PT Sinde Budi Sentosa or Cap Badak, the focus of this research is to enhance the competitiveness of these companies in the pharmaceutical industry of Indonesia.
PENINGKATAN PANGSA PASAR PADA PERUSAHAAN SMARTPHONE MELALUI BRAND LOYALTY NURUL FADHILA, AMELIA; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 4 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i4.3350

Abstract

This research aims to determine the effect of Brand Experience to Brand Loyalty Smartphone in Bekasi through Brand Satisfaction and Brand Trust. The research design used is causality research. Where each variable are measured with 5 points Likert Scale. Primary data for this research were gathered by questionnaire. Purposive Sampling was used in this study, with 260 respondents. WarpPLS SEM 7.0 is the tool use for processing of research data. The results of this research show that Brand Experience have an influence of Brand Loyalty through Brand Satisfaction and Brand Trust. This research will offer insights and recommendations to smartphone companies, particularly Apple.Inc with iPhone product which is the object of this research, is capable of gaining market share in Indonesia’s smartphone sector.
DETERMINAN CONTINUOUS PURCHASE INTENTION: VALUE DAN PERANTRUST PADA LIVE STREAMING TOKOPEDIA DI JAKARTA NADINE SAFIRA ANNETTE SIWY; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 4 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i4.3386

Abstract

This study aims to determine the effect of Utilitarian, Hedonic, and Social Value on Continuous Purchase Intention through Trust in Streamer and Trust in Product as mediating variables in Tokopedia Live Streaming in Jakarta. Data analysis in this study was conducted quantitatively and used a descriptive and causal research design. Variables were measured using a 5-point Likert scale. This study used primary data collected through questionnaires. The sampling method used was non-probability sampling with purposive sampling techniques using 267 respondents. The research data was processed using SmartPLS 4.0 software. The data analysis technique used in this study was structural equation modeling. The results of this study indicate that Utilitarian Value, Hedonic Value, and Social Value have an influence on Trust in Streamer and Trust in Product, and Trust in Streamer and Trust in Product have an influence on Continuous Purchase Intention. This study is expected to provide input and suggestions to E-Commerce companies, especially Tokopedia, regarding the Live Streaming feature that is the object of this study, so that they can increase their market share in the Live Streaming feature in Indonesia.
Co-Authors ADAM SAPUTRA WIJAYA NADINE SAFIRA ANNETTE SIWY NOVIKA, ADELYNNA Nurul Fadhila, Amelia