Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal Educational Research and Development
Hafidhotul Karomah
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kepercayaan, Promosi, Kemudahan, Resiko dan Gaya Hidup Terhadap Keputusan Pembelian Menggunakan Shopee Paylater (Studi Kasus Mahasiswa ITS Mandala Jember) Hafidhotul Karomah; Haifah; Hamzah Fansury Jusuf
Journal Educational Research and Development | E-ISSN : 3063-9158 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of trust, promotion, convenience, risk and lifestyle on purchasing decisions using shopee paylater in students of the Mandala Jember Institute of Technology and Science. This study uses a questionnaire distribution method with purposive sampling. The data analysis method uses multiple linear regression analysis with the help of IBM SPSS Statistict 25. The population of this study is students of the Mandala Institute of Technology and Science in 2021. The results of this study show that trust, promotion, and convenience partially have a significant effect on purchase decisions, while risk and lifestyle partially do not have a significant effect on purchase decisions. Simultaneously, trust, promotion, convenience, risk and lifestyle have a significant effect on purchase decisions.
Co-Authors Haifah Hamzah Fansury Jusuf