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All Journal Jurnal Akademik Pengabdian Masyarakat Proceeding of Community Service and Engagement
Ismaya Adriyanti
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGEMBANGAN DAN SOSIALISASI PENGGUNAAN APLIKASI BERBASIS ZERO BASED BUDGETING UNTUK INDUSTRI SEKTOR PARIWISATA DAN HOSPITALITY Sita Deliyana Firmialy; Cahyaningsih Cahyaningsih; Ismaya Adriyanti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i5.6399

Abstract

The tourism and hospitality industry is a strategic sector that contributes significantly to regional economic growth. However, Micro, Small, and Medium Enterprises (MSMEs) in this sector still face substantial challenges in financial management, ranging from limited financial literacy and inefficient budget utilization to the lack of digital technology adoption. These issues result in low operational efficiency and weak business competitiveness. To address these challenges, this community service research developed an Android-based application by adopting the Zero-Based Budgeting (ZBB) and Zero Based Modeling (ZBM) approaches. Android was chosen as the initial development platform, as it is the most widely used and accessible system among MSMEs in Indonesia. The main features of the application include zero-based budgeting, daily transaction recording, automated financial reporting, budget utilization notifications, and educational modules on ZBB/ZBM concepts. The development process was carried out through a participatory approach in collaboration with MSME partners in Bandung Regency (West Java) and Luwu Regency (South Sulawesi). The research methodology combined the ZBB application development framework for the tourism sector, the systematic waterfall model, and the analysis–design–implementation principles in digital application development. Preliminary testing results indicate that the Android application successfully improves financial understanding, facilitates budget planning, and enables MSMEs to monitor cash flow in real time. Thus, the application functions not only as a financial recording tool but also as a digital learning medium that strengthens the sustainability and competitiveness of hospitality MSMEs in the era of digital transformation.
SOSIALISASI LANJUTAN UNTUK APLIKASI HOSPIBUDGET SEBAGAI ALAT PENGANGGARAN ZERO-BASED BUDGETING BAGI PELAKU HOSPITALITY DAN PARIWISATA DI JAWA BARAT Sita Deliyana Firmialy; Cahyaningsih Cahyaningsih; Ismaya Adriyanti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.8096

Abstract

The tourism and hospitality sector are a strategic contributor to regional economic growth; however, many Micro, Small, and Medium Enterprises (MSMEs) in this sector continue to experience challenges in applying effective financial management practices, particularly in adopting digital budgeting systems. Following the development of an Android-based financial management application utilizing the Zero-Based Budgeting (ZBB) approaches, this community service activity focuses on the socialization and practical implementation of the HospiBudget application for hospitality and tourism MSMEs in West Java. The socialization program was designed to address the gap between technological innovation and users’ financial literacy and digital capability. Activities included guided training sessions, hands-on application usage, and discussions on zero-based budgeting concepts tailored to hospitality operations. The program was conducted with MSME participants in the hospitality and tourism sector across several regions in West Java. The results indicate that the socialization significantly enhanced participants’ understanding of ZBB principles, improved their ability to utilize digital budgeting tools, and increased awareness of cost efficiency and cash flow control. This activity demonstrates that application socialization is a critical continuation stage of digital innovation, ensuring that technological solutions such as HospiBudget are effectively adopted and contribute to improved financial governance, business sustainability, and competitiveness of hospitality and tourism MSMEs
PELATIHAN PENDAMPINGAN PENINGKATAN PEMANFAATAN DIGITAL LITERASI KEUANGAN SYARIAH DALAM MENINGKATKAN POTENSI KEBERLANJUTAN UMKM SEKTOR PARIWISATA UNTUK PERTUMBUHAN HALAL TOURISM sita deliyana firmialy; wiwin aminah; imanuddin hasbi; ismaya adriyanti
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 4 No. 2 (2024): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v4i2.8595

Abstract

Indonesia memiliki potensi yang signifikan dalam mengembangkan gaya hidup halal, termasuk pariwisata halal, berkat populasi Muslim yang besar. Pariwisata halal di negara ini, yang melibatkan aspek-aspek Islami seperti layanan, fasilitas ibadah, dan akomodasi, dapat memberikan kontribusi besar terhadap pertumbuhan ekonomi. Dalam dua tahun terakhir, sektor pariwisata halal, khususnya di Jawa Barat dan Sulawesi Selatan, telah berkembang pesat dan berdampak positif pada PDB daerah.Dalam rangka meningkatkan kecepatan pertumbuhan sektor pariwisata ini, penting untuk fokus pada penguatan konsep literasi dan digitalisasi, dimana dalam konteks penguatan aspek keuangan pariwisata halal, terutama berfokus pada peningkatan aspek digital literasi keuangan dan keuangan syariah untuk UMKM yang berbasis pariwisata. Namun, masih ada tantangan terkait pemahaman literasi digital dan literasi keuangan syariah di kalangan UMKM sektor pariwisata. Oleh karena itu, pelatihan dan pendampingan mengenai literasi keuangan digital dan keuangan syariah sangat diperlukan untuk meningkatkan kinerja dan pertumbuhan UMKM untuk meningkatkan potensi keberlanjutan dari pariwisata halal.Kegiatan pengabdian masyarakat ini dibentuk untuk menjawab kebutuhan tersebut, dimana diharapkan melalui kegiatan ini dapat memperluas pengetahuan pelaku bisnis UMKM mengenai keuangan Syariah serta mampu memanfaatkan peluang ini secara efektif dan efisien, dimana diharapkan melalui program ini pelaku bisnis UMKM mempunyai pengetahuan untuk mengetahui kekuatan bisnis mereka dan dapat mengembangkan potensi tersebut dengan teknologi yang berkembang dewasa ini, serta pada akhirnya mampu dijadikan pertimbangan dalam keputusan dan membuat bisnis berjalan lebih sehat dan berkembang dalam jangka panjang.
Co-Authors Cahyaningsih Cahyaningsih Imanuddin Hasbi Sita Deliyana Firmialy Wiwin Aminah