Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA Journal of Management and Social Sciences Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora Manaruko: Jurnal Pengabdian Masyarakat
Clarissa Amanda
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MANAJEMEN DEWANTARA

 1 
ANALISIS PERBANDINGAN KINERJA KEUANGAN THE WALT DISNEY CO SEBELUM DAN SESUDAH AKUISISI MARVEL ENTERTAIMENT Setiadiwiria, Mahersya Christiani; Teguh, Ansella Jovita; Clarissa Amanda; Nanik Linawati
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.19601

Abstract

This research aims to analyze the comparative financial performance of The Walt Disney Company before and after the acquisition of Marvel Entertainment in 2009. This acquisition was a strategic step for Disney to strengthen their content portfolio by presenting iconic characters from Marvel. This research uses a descriptive-comparative quantitative method by observing profitability ratios as the main indicator of financial performance, including Return on Assets (ROA), Return on Equity (ROE), Gross Profit Margin (GPM), Net Profit Margin (NPM), and Return on Invested Capital (ROIC). The data used are financial reports for the five years before the acquisition (2005–2009) and five years after the acquisition (2010–2014), which were analyzed using a weighted average scoring approach. The research results show a significant increase in several profitability ratios after the acquisition, which reflects increased operational efficiency and business synergy.
Co-Authors Apri Yenni Bulan Shakira Efendy Doni Adriansyah Erlangga Arzico Feni Deanof Putri Indah Flecia Putri manaruko, rino Muhammad Farhan Mutiara Ramadhani Nanda Novirza Nanik Linawati Nurfaiza Nurfaiza Olivia Dwi Ruselda Rani Nabilla Putri Setiadiwiria, Mahersya Christiani Syamsir Syamsir Teguh, Ansella Jovita