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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JAMBIS : Jurnal Administrasi Bisnis
Khairilisani, Destita
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Perceived Usefulness Dan Convenience Terhadap Perubahan Perilaku Konsumen OFD Di Indonesia Melalui Hedon Enjoyment Khairilisani, Destita; Wulandari, Winda
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4978

Abstract

This study uses a quantitative approach to examine the influence of perceived usefulness (PU) and convenience (CV) on behavioral change (BC) among online food delivery (OFD) app users in Indonesia, with hedonistic enjoyment (HE) as a mediating variable. A total of 248 respondents, active users of Gofood, Grabfood, and ShopeeFood, participated in the online survey. Data was analysed by partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The result showed that CV had significant effect on HE (B = 0.541; p < 0.001), while PU had no significant effect. PU, CV, and HE all had a positive effect on BC, with HE being the strongest predictor (B = 0.340 ; p < 0.0001). A mediation test indicated that HE partially mediated the effect of CV on BC, but did not mediate the relationship between PU an BC. These findings provide practical implications for OFD service developers to prioritize convenience and enjoyable experiences in customer acquisition and retention strategies, particularly for younger user segments such as Generation Z.  
The Impact of Digital Marketing Literacy on MSME Sales Performance: A Systematic Literature Review Khairilisani, Destita; Widyastuti, Sri; Sudarmaji, Eka
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6447

Abstract

The decline in sales performance among Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu Province poses a significant challenge, particularly in light of the national trend toward digital economic expansion. The objective of this research is to consolidate empirical evidence concerning the correlation between digital marketing literacy and the sales performance of MSMEs through a systematic literature review (SLR) of publications from 2020 to 2025. In accordance with the PRISMA protocol, 20 articles from the Scopus, Web of Science, and SINTA databases were subjected to thematic analysis. The results indicate that proficiency in digital marketing has a significant positive impact on MSME sales (β = 0.35–0.50), although this effect is mitigated by access to digital infrastructure, the age of the business owner, and the type of business. MSME proprietors aged over 45 and those located in rural areas exhibit heightened resistance to technology adoption, despite training initiatives. Significant deficiencies encompass a scarcity of regional studies in Sumatra, the absence of integrated models analysing infrastructure moderation, and the prevalence of quantitative designs lacking comprehensive investigation. This study makes a theoretical contribution by developing the Digital Literacy-Performance Nexus framework and has real-world implications for community-based digital training policy. Future research will encompass longitudinal studies and mixed-method approaches within regional contexts.
Co-Authors Eka Sudarmaji Sri Widyastuti Winda Wulandari, Winda