Claim Missing Document
Check
Articles

Found 2 Documents
Search

Factors Affecting Runners’ Continuance Intention on Strava Running Apps Usage In Jakarta Soesilo, Ferdinandus Winandy; Hendharta, Cecelia Suprapti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i3.4574

Abstract

This study aims to analyze the influence of perceived ease of use, perceived usefulness, and social influence on the continuance intention to use the Smart running application (Case Study: Strava App Users in Jakarta). A survey of 110 respondents (54.55% male, 45.45% female) was conducted, with the dominant age range being 31-40 years (35.45%) and professions primarily private employees (28.18%) and entrepreneurs (24.55%). Data were analyzed using SmartPLS 3.0, including validity, reliability, determination, and significance tests. The results show that perceived ease of use and social influence significantly influence continuance intention, while perceived usefulness does not significantly influence it. The independent variables explain 41% of the variance in continuance intention. Future research is advised to expand the number of respondents, geographical area, and examine other variables such as word-of-mouth marketing or brand awareness.
The Influence of Environmental Concerns and Online Reviews toward Purchase Intention of Electrical Vehicle in Jakarta Hendharta, Cecelia Suprapti; Soesilo, Ferdinandus Winandy
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4577

Abstract

This research was conducted to examine the partial and simultaneous effects of Environmental Concerns (X1) and Online Reviews (X2) on Electric Vehicle Purchase Intention (Y) in Jakarta. A quantitative approach was employed, using a purposive sampling technique with a total of 155 respondents. Data was collected through the distribution of questionnaires measured using a Likert scale. The analysis included validity and reliability testing, along with multiple regression analysis, processed using SPSS 25. The results indicate that Environmental Concerns and Online Reviews simultaneously have a positive and significant influence on Electric Vehicle Purchase Intention. Therefore, it can be concluded that potential EV buyers in Jakarta are significantly influenced by these two factors when considering their purchase decisions.