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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Dinamika Ilmu Komunikasi
Jaya, Suhendra Saputra
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Comparative Analysis of Digital Literacy Effects on Cybercrime Awareness: Evidence from Generations Y and Z Subagio, Aris; Syalevi, Rahmad; Jaya, Suhendra Saputra
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i3.4655

Abstract

This study aims to examine the influence of digital literacy and its dimensions - technical, cognitive, and social-emotional - on cybercrime awareness among university students, with a comparison between Generation Y and Generation Z. Adopting a quantitative approach, data were collected from 108 respondents through an online questionnaire using purposive sampling. Regression analysis revealed that all dimensions of digital literacy significantly affect cybercrime awareness, with the technical dimension having the most substantial impact. The generational comparison revealed that digital literacy had a significant influence on Generation Z, but no significant effect on Generation Y. These findings underscore the importance of adopting a multidimensional and generation-responsive approach to developing digital literacy and enhancing cybersecurity awareness.
Hubungan Public Speaking dan Personal Branding MC terhadap Kepuasan Audiens Choky Sitohang Jaya, Suhendra Saputra; Subagio, Aris
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5741

Abstract

This study aims to analyze the relationship between public speaking skills and personal branding of a Master of Ceremony (MC) on audience satisfaction using a quantitative approach. The research was conducted to understand how the abilities and image of an MC contribute to shaping positive audience perceptions. The instruments used in this study were tested for validity and reliability, and the results confirmed that they were valid and reliable. However, based on the Shapiro-Wilk test, the data were found to be non-normally distributed, so further analysis used non-parametric techniques. The findings indicate that both public speaking skills (r = 0.699; p = 0.000) and personal branding (r = 0.720; p = 0.000) individually have a strong and significant relationship with audience satisfaction. When analyzed simultaneously, both variables significantly affect audience satisfaction (F = 46.653; p = 0.000) and explain 71% of the variance in audience satisfaction (R Square = 0.710). These results highlight that effective communication, confidence, and a well-developed personal image are essential factors for MC in delivering meaningful, professional, and enjoyable experiences for their audiences.
Co-Authors Subagio, Aris Syalevi, Rahmad