Restya, Galuh Putri
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How Convenience, Usefulness, and Security Drive User Interest in Applications Restya, Galuh Putri; Deviastri, Lily
Research of Business and Management Vol. 3 No. 2 (2025): AUGUST 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v3i2.244

Abstract

This research aims to determine whether convenience, usefulness and security have an individual and simultaneous influence on interest in using the GoPay application in the district. Cengkareng, West Jakarta. The independent variables of this research include convenience, usefulness and safety, while the dependent variable is interest in use. This research was carried out using quantitative methods. This research uses multiple linear regression analysis as a data analysis method with a significant level of 5%. The results of the analysis in this research explain that convenience, benefits and security positively and significantly and simultaneously influence interest in using the GoPay application in the district area. Cengkareng, West Jakarta. Managerial implications suggest that to attract and retain users, companies must focus on enhancing user convenience through intuitive design and seamless navigation, ensuring that the application offers valuable and practical features that meet user needs, and providing robust security measures to protect user data and build trust. By aligning application development and marketing strategies with these key user priorities, businesses can significantly increase user engagement and satisfaction, ultimately driving higher adoption rates and customer loyalty.
Determinan Kinerja Karyawan di Era Digital : Analisis Integrasi Faktor Transformasi Digital, Pemberdayaan Psikologis, dan Motivasi Kerja Restya, Galuh Putri; Hendra Achmadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 5 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/n8wa0457

Abstract

The purpose of this study is to analyze the influence of OCB and work motivation, both partially and simultaneously, on the performance of KONI West Java employees. The research method used was a quantitative approach with a survey technique. Data collection was conducted by distributing questionnaires to KONI West Java employees as respondents. Data analysis used multiple linear regression to determine the magnitude of the influence of each variable. The results showed that OCB had a positive and significant effect on employee performance. Work motivation was also shown to have a positive and significant effect on performance. Simultaneously, OCB and work motivation made a significant contribution in explaining employee performance variables. The conclusion of this study is that increasing OCB and strengthening work motivation are crucial in efforts to improve employee performance within the KONI West Java environment. These findings can serve as a basis for management in designing strategies to improve work quality and organizational productivity.   Keywords: Organizational Citizenship Behavior, Work Motivation, Employee Performance