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All Journal Jurnal Kajian Hukum Dan Kebijakan Publik Journal of Business Economics and Management
Shinta Ulfa
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Celebrity Endorser, Citra Merek Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Skincare Azarine Di Shopee Shinta Ulfa; Puti Embun Sari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the influence of Celebrity Endorser, Brand Image, and Consumer Trust on purchasing decisions for Azarine skincare products on Shopee. The data used are quantitative data obtained from questionnaires. The sampling technique used non-probability sampling with a total of 100 respondents. Data processing was carried out using SPSS 25 through validity, reliability, classical assumption tests, and multiple linear regression analysis. The results of the study indicate that partially, Celebrity Endorser has a positive but insignificant effect on purchasing decisions. Brand Image has a positive and significant effect on purchasing decisions. Consumer Trust also has a positive and significant effect on purchasing decisions. Simultaneously, these three variables influence purchasing decisions for Azarine skincare products on Shopee.
Perlindungan Hukum Terhadap Konsumen Atas Produk Skincare Ilegal Di indonesia Repi Anggraini; Nurhayani; Yusra; Hasyya Acika Zulfira; Shinta Ulfa
Jurnal Kajian Hukum Dan Kebijakan Publik | E-ISSN : 3031-8882 Vol. 1 No. 2 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/q5c1bs83

Abstract

The skincare industry has become an important part of the modern lifestyle, with consumers increasingly concerned about the health and appearance of their skin. However, behind this rapidly growing market, there are big challenges related to illegal skincare products that can harm consumers. One of the main problems faced by consumers in the case of illegal skincare products is the lack of adequate legal protection. Producers of illegal products are often not subject to strict regulations, making it difficult for consumers to obtain compensation or legal enforcement against these producers. Therefore, this research aims to highlight the importance of legal protection for consumers of illegal skincare products. We will discuss the role of consumer protection laws, cosmetic product regulations, and intellectual property rights in protecting consumers from illegal skincare products. The research uses normative legal methods. According to Soekanto & Mamudji (2003), normative legal research is legal research carried out by examining library materials and secondary data. In summary, stricter law enforcement against manufacturers and retailers of illegal skin care products in Indonesia will reduce the prevalence of illegal products on the market and increase consumer protection. This includes a variety of measures, such as active law enforcement, increased sanctions and fines, strengthened production and distribution controls, stricter regulations, and public education and awareness campaigns. The government's efforts to provide consumer protection start from the licensing process, and violations of cosmetics regulations will be subject to administrative sanctions and criminal penalties. Consumers have the right to skin care products that are safe, of high quality, according to the label, and have the right to clear and correct information regarding cosmetic products.
Co-Authors Hasyya Acika Zulfira Nurhayani Puti Embun Sari Repi Anggraini Yusra